Sinclair Broadcast Group, Inc

Director, Linear & Cross Platform Research

Sinclair Broadcast Group, Inc$112K — $125K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in television, communications, or statistics
  • 5-7 years of media research experience, preferably in FAST, streaming, or sports media
  • Strong analytical skills with the ability to interpret complex data
  • Proficiency in Microsoft Excel, PowerPoint, and familiarity with data analysis tools like R, SQL, and Tableau
  • Experience with Nielsen data systems, including NPower
  • Ability to prioritize tasks and manage multiple projects under pressure
  • Proven leadership skills and a history of collaboration across various organizational levels

Responsibilities

  • Leverage ratings and analytics to conduct impactful cross-platform analyses
  • Utilize data to analyze Tennis Channel's non-linear viewing and deliver timely insights
  • Create presentations from data to provide actionable insights for strategic decisions
  • Identify best practices in research strategy to enhance client solutions
  • Offer insights on sports media trends and their implications for the network
  • Respond to data requests promptly and disseminate insights across the organization
  • Oversee and mentor junior team members in generating interpretive analyses

Benefits

  • Participation in a retirement plan
  • Life and disability insurance
  • Health, dental, and vision plans
  • Flexible spending accounts
  • Sick leave and vacation time
  • Personal time and parental leave
  • Employee stock purchase plan
Full Job Description
Job Description

Tennis Channel is looking for a talented, highly motivated individual with an appetite for tennis and a passion for data to work in our Santa Monica headquarters. This highly visible Director role is vital for integrating research findings from across all Tennis Channel platforms (Tennis Channel linear, Tennis Channel International, Tennis Channel 2, Tennis Channel APP, Tennis Channel's digital and social properties and PickleballTV) to inform business decisions and drive viewing and innovation.

The ideal candidate will possess strong analytical and creative skills, a deep knowledge of syndicated research tools (including but not limited to Nielsen) and audience behaviors across linear, digital and social platforms, a spirit of partnership and strong organizations skills.

This role is onsite in our Santa Monica, CA office.

In this role, you will:
  • Leverage ratings, analytics, research, and viewership data to create impactful cross-platform analyses.
  • Utilize syndicated and proprietary data to effectively analyze all aspects of Tennis Channel's non-linear viewing, including the Tennis Channel App, Tennis Channel 2/PBTV FAST, and Tennis Channel International's global audience, as well as deliver timely analyses of other lines of business, including digital and social.
  • Analyze and manipulate data to create tennis tournament presentations that deliver clear, compelling, and actionable insights, along with well-crafted recommendations that inform strategic decision-making across all Tennis Channel departments and external clients. Assess company goals and consult on strategies, providing analysis and tools to address needs using various research data.
  • Identify and deploy best practices in research strategy to improve business analysis and client solutions.
  • Provide insights on overall sports media trends, sports rights costs, and their impact on the network.
  • Respond to ad hoc and short-turnaround requests for data and metrics from across the organization, and proactively and disseminate insights.
  • Manage and develop the junior team in performing interpretive analyses that transform data into invaluable insights.


Required Qualifications:
  • Bachelor's degree in television, communications or statistics
  • Minimum of 5-7 years of experience in media research, with a focus on FAST, streaming and sports media/cable network research preferred
  • A strategic and analytical mindset capable of interpreting complex data and identifying market opportunities and threats
  • Expertise in Microsoft Excel and PowerPoint, as well as experience with data analysis (R and SQL) and data visualization (Tableau) tools preferred. Nielsen data systems experience, including NPower
  • Demonstrated ability to work under pressure without sacrificing accuracy
  • Demonstrated ability to prioritize and work on a variety of different projects in a fast-paced environment
  • Strong leadership skills and a strong track record of working across all levels of an organization


About PickleballTV

Pickleballtv (PBTV) is the 24-hour television home of America's fastest growing sport. With coverage of tournaments throughout the year, the network offers 1,000+ hours of live matches from the game's top professionals and biggest stars. PBTV also provides viewers with first-class instruction, exclusive lifestyle programming and studio news content and more.

About Tennis Channel

Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.

The base salary compensation range for this role is $112,000 to $125,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

#tennis

About Sinclair Broadcast Group, Inc

Sinclair Broadcast Group, Inc. is a diversified media company and leading provider of local sports and news. The company owns and operates television stations across the United States, providing local news, sports, and other programming. Sinclair Broadcast Group, Inc. also owns a variety of digital media assets, including websites, mobile apps, and streaming services. The company was founded in 1986 and is headquartered in Hunt Valley, Maryland.
Learn more about Sinclair Broadcast Group, Inc
Size
11,500 employees
Market Cap
$1 billion
Industry
Net Income
-$2.4 billion
Founded
1986
5 Year Trend
+18.5%
Revenue
$5.9 billion
NASDAQ

Similar Jobs

More Jobs at Sinclair Broadcast Group, Inc

More Media Jobs

Find similar Director, Linear & Cross Platform Research jobs: