In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.Job Title: Director, Lifecycle & Performance Marketing
Department: Integrated Marketing and Communications
Reports to: VP, Integrated Marketing
Job Summary The Director of Lifecycle & Performance Marketing at FC Cincinnati leads data-driven strategies that drive fan acquisition, engagement, retention, and revenue across the full fan journey. This role owns paid media, and performance optimization efforts while partnering cross-functionally to maximize fan lifetime value and business growth.
What You'll Do: - Lead the vision, strategy, and execution of lifecycle and performance marketing to drive fan acquisition, engagement, retention, and revenue growth
- Champion the implementation, adoption, and continuous optimization of Salesforce as the core CRM and lifecycle marketing platform
- Design and evolve end-to-end fan journeys across key touchpoints including email, SMS, mobile app, web, and in-stadium point-of-sale experiences
- Own FC Cincinnati's paid marketing strategy and investment across SEM, paid social, CTV, OOH, and emerging channels to support ticket sales, memberships, and special initiatives
- Partner closely with Ticketing, Business Strategy & Analytics (BS&A), and Data teams to align campaigns with demand curves, inventory, and sales priorities
- Develop and scale audience segmentation, personalization, and automation strategies to maximize fan lifetime value
- Collaborate with marketing, creative, and content teams to ensure messaging is fan-first, on-brand, and performance-driven
- Lead agency relationships, including Auxiliary and Tradeable Bits, managing scopes, performance, and accountability
- Oversee dashboard development, reporting, and insight generation in partnership with BS&A to support revenue growth and executive decision-making
- Manage budgets, pacing, and forecasting across lifecycle and paid marketing efforts
- Develop and manage a marketing manager and marketing coordinator
What You'll Need: - Bachelor's degree in marketing, business, analytics, or a related field
- 8+ years of experience in lifecycle, performance, growth, or digital marketing
- Proven experience leading CRM and lifecycle marketing programs across email, SMS, mobile, and web
- Hands-on experience implementing and optimizing Salesforce or similar CRM platforms
- Strong expertise in paid media strategy across SEM, paid social, CTV, OOH, and emerging channels
- Data-driven mindset with experience in attribution, testing, and performance optimization
- Experience managing agency partners and external vendors
- Strong cross-functional collaboration and stakeholder management skills
- Experience leading and developing high-performing teams
- Passion for soccer and commitment to the FC Cincinnati brand
- People management experience and an interest in developing talent
Why You'll Love FCC: - Generous paid time off and holiday time
- Option for one work from home day per week (by department and schedule)
- Medical, Dental, Vision, Life Insurance, 401k plan with company match
- Short-Term & Long-Term Disability Insurance
- Maternity & Paternity Leave and Family Building Benefit
- Employee Assistance Program and free subscription to the Calm App
- Discount off merchandise in the FCC team store
- Community volunteer opportunities
- Professional development and Frequent team building opportunities
- Employee recognition programs and referral programs
- Opportunity for complimentary staff tickets to home FC Cincinnati matches
