Band

Level 6

Job Description Summary

The Director, Integrated Experience Planning, is responsible for establishing the patient & HCP experience strategy and designing integrated plans to deliver customer-centric campaigns and experiences across the Integrated Marketing & Customer Experience, US Pharma organization. This individual will be aligned to specific brand(s) and will report directly into the Executive Director, Customer Experience Planning and Optimization. The Director will be charged with translating the overall communication strategy into actionable go-to-market activities that create a unified HCP & patient experience across their respective brands. This individual will collaborate with the Marketing Strategy Leads, Data, Insights, Analytics, the Content Lab, Product Management and Marketing operations, as well as external partners, to architect an omnichannel customer experience that delivers against the defined product strategy and objectives.

This position will be located at East Hanover, NJ and will not have the ability to be located remotely. This position will require limited travel as defined by the business (domestic and/or international). Please note that this role would not provide relocation, and only local candidates will be considered.

 

Job Description

Key Responsibilities:

• Supporting Senior Integrated Customer Experience Planning and Marketing Strategists to translate Behavioral Strategies into Experience Maps.  Developing and operationalizing integrated Experience Plans. 
• Lead the development of measurement frameworks tied to the experience that will optimize in-market activities.
• Working with IMO cross functions, external agencies and research partners to identify barriers and drivers that are standing in the way of customers/patients/caregivers to achieve mutual goals
• Analyzing and understanding brand dynamics & synthesizing insights/ analytics to inform a cohesive and coordinated Experience Plan
• Driving and supporting collaboration across the cross-functional team to foster learning, hypothesis building, learning agenda creation and innovation 
• Collaborating across the IMO and other cross-functional areas to plan and enable a coordinated and cohesive experience across experience touch points 
• Finding knowledge gaps and commissioning research to address specific insight outages. Collaborating with business leads and subject matter experts to develop and implement new Novartis capabilities. Changing or refining the category's current assumptions about patient or HCP behavior by providing fresh perspectives and finding new opportunities.

 

Essential Requirements:

• Bachelor's degree in related field is required; Master of Science and/or MBA preferred
• 8 years of demonstrated experience finding opportunities and driving solutions to build an orchestrated customer journey
• Experience in driving the planning and strategy for multiple brands and audiences.
• 5 years of demonstrated experience in applying data, insights, behaviors, and analytics to optimize customer experiences
• 5 years of experience in customer engagement, social media and CRM, to use journey mapping, personalization, and content to realize and improve customer value
• Accepts a collaborative approach and experience; thrives working closely with research, content, and data specialists to diagnose and solve client business challenges and audience difficulties or opportunities for marketing
• Experience with media and content testing to analyze efficiency of integrated communications in HCP or DTC category marketing
• Is comfortable with a high level of collaborative development with cross-functional team of marketers across the Novartis Product, Marketing, and agency teams, able to manage and develop relationships and help frame conversations and work on a collective goal of effective experiences
• Develop and operationalize digital engagement and integrate a marketing framework with CPI/KPIs
• Strong cross-functional leadership and ability to collaborate effectively with various partners and teams including Communications, Legal, Regulatory, Privacy, Compliance and IT

Desirable Requirements:

• Multi-functional experience in pharmaceutical, healthcare or consumer packaged goods industries

• Experience in all aspects of marketing across the product lifecycle (launch, mature, LOE)

Novartis Compensation Summary:

The salary for this position is expected to range between $185,500 and $344,500 per year.

 

The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.

 

Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.

 

US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

 

 

Salary Range

$185,500.00 - $344,500.00

 

Skills Desired

Asset Management, Business Strategies, Commercial Excellence, Cross-Functional Work, Customer-Oriented, Digital Marketing, Healthcare Sector Understanding (Inactive), Influencing Skills, Inspirational Leadership, Marketing Strategies, Negotiation, Operational Excellence, People Management, Priority Disease Areas Expertise (Inactive), Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Speed and Agility Training (Inactive), Stakeholder Engagement, Stakeholder Management, Strategic Alliances