ServiceNow

Director, Industry Marketing - Telecommunications

ServiceNow • $130K — $180K *
Austin, TX 78745In-Person
Telecommunications & Hardware
11 - 15 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • 12+ years of B2B marketing experience, with 3-5+ years in telecommunications or a similar vertical-specific role.
  • Deep familiarity with the telecommunications sector and its transformation challenges.
  • Proven ability to create industry marketing programs that drive pipeline and influence sales outcomes.
  • Strong understanding of buyer psychology specific to telco executives and decision-makers.
  • Experience in crafting compelling narratives for business buyers, not just technical audiences.
  • Significant recent experience with AI as a cornerstone of marketing operations.
  • Capacity to develop and implement AI-assisted content systems that enhance team productivity.

Responsibilities

  • Own and define ServiceNow's narrative for Telecommunications, connecting platform capabilities to industry challenges.
  • Create targeted messaging for distinct buyer personas like CIO, COO, and Chief Network Officer.
  • Establish AI as a core element in the marketing workflow and coach colleagues on AI utilization.
  • Collaborate with product and field marketing to transform industry narratives into actionable, pipeline-generating strategies.
  • Run a content engine that integrates AI into the research, drafting, and distribution of marketing materials.
  • Monitor industry dynamics and competitive landscapes with AI tools to keep messaging relevant and impactful.
  • Serve as a representative for ServiceNow at industry events and forums, showcasing expertise in telco transformation.

Benefits

  • Flexible work arrangements with options for remote work.
  • Supportive company culture that fosters cross-functional collaboration and innovation.
  • Opportunity to shape the future of telecommunications marketing with cutting-edge AI tools.
  • Engagement with thought leadership in a complex, dynamic industry.
Full Job Description
Job Description

The Role:

Telecom is at an inflection point. Networks are getting smarter, customer expectations are outpacing legacy systems, and the pressure to monetize 5G while cutting operational costs has never been greater. This is where you come in.

As Director of Industry Marketing for Telecommunications, you'll own the narrative that makes ServiceNow irreplaceable to telco buyers. You know this industry-its pressures, its players, its language-and you know how to translate that knowledge into messaging that stops a CTO or VP of Operations mid-scroll and makes them say, "this is exactly what I need."

But here's what makes this role different: you're not just a storyteller. You're building an AI-first marketing motion-one where AI agents, automated content workflows, and intelligent buyer signals are baked into how your team operates every day.

What You'll Do
  • Own the industry narrative. Define ServiceNow's point of view for Telecom-crafting narratives that connect platform and portfolio capabilities to the real problems telco buying groups are solving right now: network operations transformation, BSS/OSS modernization, field service efficiency, and customer experience reinvention. Use AI to accelerate your industry research, synthesize competitive signals, and stress-test your messaging before it ever hits a sales deck.
  • Build buyer-specific messaging. Architect messaging tailored to distinct buyer personas-CIO, COO, Chief Network Officer, VP of Customer Operations-that moves from "we have a problem" to "ServiceNow is the answer." Leverage AI to generate, pressure-test, and rapidly iterate persona-specific content so your team ships more, faster, without sacrificing quality.
  • Set the AI-first standard across the team. Model what it looks like to use AI tools as a core part of the marketing workflow, not a nice-to-have. Coach your colleagues on how to build repeatable, AI-assisted content systems that scale your output and raise the quality bar across the board.
  • Drive pipeline, not just awareness. Partner closely with product marketing, Industry Go-to-Market, and field marketing to ensure industry narratives translate into pipeline-generating plays.
  • Run an AI-embedded content engine. Build thought leadership, executive briefs, event programming, and digital assets where AI is embedded in how content gets researched, drafted, personalized, and distributed. The expectation isn't just that you use AI-it's that your team can't imagine working without it.
  • Stay ahead of the industry. Track BSS/OSS players, hyperscaler partnerships, industry ecosystem dynamics, and the competitive landscape so your messaging is always credible and current. Use AI-powered listening and synthesis tools to monitor signals at a pace that would be impossible manually.
  • Represent ServiceNow externally. Show up at industry events, analyst briefings, and customer forums as a credible voice on telco transformation-and on what AI-powered marketing looks like in practice.

Why This Matters

Telcos are running some of the most complex operations on the planet-millions of customers, thousands of field technicians, aging infrastructure, and a mandate to transform while the lights stay on. The right narrative doesn't just win deals. It shifts how an entire industry thinks about what's possible. That's the opportunity in front of you.

Qualifications

To be successful in this role you have:
  • 12+ years of experience in B2B marketing, including 3-5+ years focused on the telecommunications industry or a similar vertical-specific marketing role.
  • Deep familiarity with the telecommunications industry-either from inside a telco, a key vendor in the ecosystem, or years of focused industry marketing coverage. You know what a telecom transformation really means, and you can talk to a network ops leader without a glossary.
  • Proven track record building industry or vertical marketing programs that influence pipeline-not just brand impressions.
  • A sharp instinct for buyer psychology: what keeps a telco executive up at night, what gets budget approved, and what makes a message land versus get ignored.
  • Experience translating complex platform capabilities into crisp, compelling narratives that resonate with business buyers (not just technical audiences).
  • You've fundamentally changed how you work in the last 12 months-and AI is why. You're not experimenting with AI on the side; it's how you research industries, stress-test messaging, generate first drafts, personalize at scale, and move faster than a team twice your size. You can speak specifically to how AI has reshaped your workflow, and you're actively raising the bar for the people around you.
  • You see AI as a strategic advantage, not a productivity shortcut. You understand how to prompt for insight, how to QA AI-generated content with a sharp editorial eye, and how to build repeatable AI-assisted content systems that your whole team can use.
  • Strong cross-functional collaboration skills; you're comfortable influencing without authority across product, sales, and demand generation teams.


JV19

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

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