Director, Individual Giving

Trust For the National Mall

$125K — $135K *
Education, Government & Non-Profit
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of nonprofit fundraising experience.
  • Proven track record in securing five-figure gifts and membership donations.
  • Experience with direct mail, email marketing, and donor stewardship.
  • Expertise in developing and implementing individual giving strategies.
  • Bachelor's degree or equivalent experience; CFRE certification preferred.

Responsibilities

  • Manage a portfolio of 75-100 individual donor prospects.
  • Identify and cultivate relationships with potential major gift donors.
  • Oversee annual fund strategy and growth initiatives.
  • Collaborate to enhance donor engagement through targeted events.
  • Maintain and report on annual fund metrics using Salesforce.

Benefits

  • Flexible remote options for candidates in the Northeast Corridor.
  • Opportunity to work with an integral team in a mission-driven environment.
  • Support for professional development and skills growth within the role.
Full Job Description
Brief Position Summary

The Director, Individual Giving plays an important role in building, securing, and expanding support from individuals for the National Mall and the National Park Service (NPS). The Director, Individual Giving is an integral member of the Philanthropy Team and reports to the Senior Director of Philanthropy. The Director, Individual Giving serves as a key member of the Philanthropy Team by strategically managing and growing a portfolio of individual donors. In addition to acquiring, cultivating, soliciting, and stewarding individual donors, the Director, Individual Giving oversees annual fund strategy, including digital and direct mail campaigns targeting membership gifts.

Salary Range: $125,000 to $135,000

Job Location: Washington, DC (preferred). Remote candidates based in the Northeast Corridor (e.g., New York, Philadelphia) who can travel regularly to DC will also be considered.

Responsibilities

Frontline Fundraising and Relationship Building (50%)
  • Manage a portfolio of 75-100 individual prospects/donors.
  • Identify, qualify, cultivate, solicit, and steward individual donors who can make four- and five-figure gifts.
  • Collaborate with Sr. Donor Relations Coordinator to develop and implement donor engagement strategies across individual giving portfolio.
  • Promote and drive individual donor attendance for TNM, Philanthropy, and Programs team events.
  • Develop and implement an individual fundraising strategy in partnership with the Sr. Director of Philanthropy.
  • Participate in Moves Management strategy sessions, MGO Pipeline meetings, and work in collaboration with the Prospect Development Manager.
  • Maintain accurate, up-to-date records in the Salesforce CRM.

Annual Fund Strategy (40%)
  • Oversee long-term Annual Fund strategy and investments for sustainable growth in unrestricted funding base.
  • Drive growth of the volume of donors in the entry and mid-level giving streams by overseeing direct mail, digital marketing, annual membership programs and other initiatives in partnership with Sr. Philanthropy Coordinator and external vendors.
  • Partner with Sr. Philanthropy Coordinator to develop and execute strategies to ensure small and mid-level individual donors are stewarded, cultivated, and solicited so their giving is renewed and increasing over time.
  • Own the development and regular reporting of annual fund metrics, data, and dashboards in partnership with the Philanthropic Operations Team.

Team Building (10%):
  • Manage a Sr. Philanthropy Coordinator and effectively utilize and grow their skills in individual fundraising.
  • Support the Sr. Philanthropy Coordinator in external vendor relationship management for annual fund implementation (direct and email, digital marketing, and Virtual Engagement tool vendors).
  • Actively participate in building organizational and team culture aligned with the Trust's values.
  • Other duties as assigned.


Key Skills
  • Experience securing four- and five-figure gifts.
  • Experience securing membership gifts and entry-level donations.
  • Experience designing and implementing individual giving strategy.
  • Pipeline, donor, and client management expertise.
  • Exceptional written and verbal communication skills.
  • Self-motivated with strong follow-through.
  • Willingness to take initiative and adapt with a 'can-do' attitude in a fast-paced environment.
  • Exhibits high standards of accountability and par excellence customer service and stewardship.
  • Integrates friendliness and courtesy into all aspects of work.
  • Participate in building a culture of philanthropy with the organization, Philanthropy Team, and external stakeholders.
  • Passion for and commitment to the Trust's mission and values.
  • Ability to speak articulately both in one-on-one settings and to large groups.


Key Competencies
  • Strong verbal and written communication and storytelling skills, both internally and externally.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Effective people manager and developer.
  • Proactive collaboration and ability to anticipate needs with a flexible mindset.


Education
  • Bachelor's degree or commensurate experience.
  • Certified Fund Raising Executive (CFRE) certification, preferred.


Experience
  • Minimum of 10 years experience in non-profit fundraising.
  • Proven experience in major gifts, annual fund, membership giving, direct mail, email marketing and/or donor stewardship is preferred.
  • Proficient in Microsoft Office applications and Salesforce preferred, not required.


Application Instructions
  • Please submit a cover letter with your resume. Please visit our website at www.nationalmall.org for more information about the Trust.
  • If you don't meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role's requirements.
  • We welcome you to inform us confidentiality if you require any special accommodations to be considered for employment at the Trust. Contact us at [redacted] to notify us of any needs related to completing the job application.
  • Applications for this position will close after four weeks or once 75 applications are received, whichever comes first.

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