The Director, In Store PRO Program Development defines, leads, and scales the national PRO In-Store strategy across all RONA and RONA+ banners in Canada. This role is accountable for delivering a strong and differentiated In-Store PRO value proposition that drives sales growth, margin performance, and market share within the professional customer segment.
Acting as a key strategic connector across merchandising, marketing, store operations, supply chain, and external partners, the Director ensures alignment, execution, and continuous evolution of the In-Store PRO business nationwide.
Key Responsibilities:• Lead the national In-Store PRO strategy and programs, translating business priorities into clear initiatives that strengthen the PRO value proposition for contractors, trades, and job lot customers
• Drive commercial performance, with accountability for In-Store PRO sales, margins, and growth, leveraging data, customer insights, and market trends to inform decisions
• Integrate In-Store PRO priorities across merchandising and supply chain, ensuring assortments, pricing strategies, and inventory positions effectively support PRO needs
• Oversee In-Store PRO marketing and omnichannel activation, ensuring consistent, impactful messaging across in store experience, digital channels, and national events
• Enable strong field execution, working in close partnership with Field PRO teams and store leadership to drive adoption of programs, elevate the in store PRO experience, and build capability through training and tools
• Lead and develop high-performing teams, including direct reports and the Commercial Appliance team, while influencing and aligning cross-functional partners
• Build and manage strategic vendor partnerships, securing agreements that enhance competitiveness, profitability, and customer value
• Leverage insights and competitive intelligence to continuously refine strategy and protect and grow the PRO customer base
• Ensure alignment through clear communication, connecting head office strategy with field execution across all regions and banners
Qualifications & Experience:• Bachelor's degree in business or related field
• 5+ years of retail experience, including exposure to PRO, B2B, or contractor environments
• Strong understanding of construction, building materials, or professional customer dynamics (asset)
• Proven leadership of cross-functional teams in complex environments
• Strong commercial acumen, negotiation skills, and analytical capability
• Advanced proficiency in Office 365; experience with Power BI, Power Automate, and Power Apps is an asset
• Ability to manage multiple national initiatives simultaneously
• Strong communication, organizational, and change management skills
• Willingness to travel as required
By joining the RONA family, you'll enjoy many benefits, such as:
- Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA locations)
- Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
- Career growth opportunities within the company
- An inclusive and safe working environment
- Promotion of work-life balance
- An employer that's involved in the community
- And much more!
