Lyons Magnus, Inc

Director, Healthcare Marketing and Business Development

Lyons Magnus, Inc$160K — $185K *
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, healthcare, nutrition, or similar; MBA preferred.
  • 10+ years of senior marketing experience with brand leadership and P&L ownership; healthcare nutrition experience preferred.
  • Proven track record of brand scaling and revenue growth.
  • Deep understanding of healthcare provider ecosystems, distributor channels, and GPOs.
  • Highly analytical with the ability to derive actionable insights from data.

Responsibilities

  • Take full P&L responsibility for the healthcare nutrition portfolio, including revenue and growth performance.
  • Develop and execute a growth-driven brand strategy for healthcare providers and distributors.
  • Lead product launches and manage portfolio optimization with a focus on ROI.
  • Design and execute integrated marketing programs across multiple channels to drive demand.
  • Collaborate with Sales and Clinical teams to create sales tools and provider programs.
  • Utilize market research and feedback to inform strategic decisions.
  • Manage marketing budgets to ensure maximum impact and efficiency.
  • Mentor and lead a cross-functional team, fostering ownership and accountability.
  • Represent the company as a thought leader at industry conferences and events.
  • Identify and explore new opportunities and innovations for portfolio growth.

Benefits

  • Health and dental insurance coverage.
  • Life insurance and long-term disability protection.
  • Flexible schedule to support work-life balance.
  • 401(k) retirement plan options.
  • Comprehensive benefits plan to attract and retain top talent.
Full Job Description
Job Type

Full-time

Description

The Director, Healthcare Marketing and Business Development will own the end-to-end brand strategy, commercial execution, and financial performance of our healthcare nutrition portfolio. This role combines strategic leadership with hands-on execution and full P&L accountability. The ideal candidate is a builder who can scale brands, translate strategy into commercial results, and lead cross-functional teams to drive sustained revenue and profitability in a dynamic, growth-oriented environment.

Pay Range: $160,000 - $185,000 annually + Bonus
Schedule: Monday through Friday, with occasional weekends as needed
Hours: 8:00 AM - 5:00 PM, with flexibility to support work-life balance
Location: Remote
Travel: Approximately 15 % - 20 %

Requirements

Core Responsibilities:
  • Own full P&L responsibility for the healthcare nutrition portfolio, accountable for revenue, margin, and growth performance.
  • Develop and execute a growth-focused brand strategy that drives awareness, adoption, and loyalty among healthcare providers, distributors, and GPOs.
  • Lead product launches, portfolio optimization, and lifecycle management with a clear commercial and ROI lens.
  • Design and execute integrated, multi-channel marketing programs (digital, educational, events, and content) to accelerate demand and revenue.
  • Partner closely with Sales, Commercial Operations, and Clinical teams to translate brand strategy into sales enablement tools, provider programs, and distributor initiatives.
  • Leverage market research, competitive insights, and provider feedback to inform strategy and optimize investment decisions.
  • Manage marketing budgets and resource allocation to maximize impact, efficiency, and profitability.
  • Build, lead, and mentor a high-performing cross-functional team, fostering accountability, ownership, and entrepreneurial thinking.
  • Serve as a visible thought leader in healthcare nutrition, representing the company at industry conferences, provider events, and forums.
  • Identify and pursue new growth opportunities, partnerships, and innovations to expand market share and accelerate portfolio growth.


Required Qualifications:
  • Bachelor's degree in marketing, Business, Healthcare, Nutrition, or a related field; MBA or advanced degree preferred.
  • 10+ years of senior marketing experience with brand leadership and P&L ownership; experience in healthcare nutrition, medical devices, or pharmaceuticals strongly preferred.


Preferred Qualifications:
  • Proven track record of scaling brands, driving revenue growth, and delivering commercial results.
  • Deep understanding of healthcare provider ecosystems, distributor channels, GPOs, and clinical adoption dynamics.
  • Highly analytical and data-driven, with the ability to translate insights into action and ROI.
  • Entrepreneurial, hands-on leader who thrives in fast-growing, evolving organizations.
  • Strong communicator and collaborator with the ability to influence cross-functional teams and external partners.


Additional Information Our compensation program is designed to attract, motivate, and retain the very best people. Lyons Magnus offers a comprehensive benefits plan that include Health, Dental Insurance, Life Insurance, Long Term Disability, Sec. 125, 401(k) plan, and more. If you meet these requirements and are eager to join a dynamic company poised for further growth, please respond with your cover letter, and salary requirements.

Salary Description

160,000 - 185,000

About Lyons Magnus, Inc

Lyons Magnus, Inc is a food and beverage company that specializes in developing and manufacturing fruit and flavor solutions for the foodservice, healthcare, and dairy industries. The company was founded in 1852 and is headquartered in Fresno, California. Lyons Magnus offers a wide range of products, including syrups, toppings, and sauces, as well as custom formulations. The company has a strong commitment to sustainability and has implemented several initiatives to reduce its environmental impact. Lyons Magnus has a diverse customer base and operates several manufacturing facilities across the United States.
Learn more about Lyons Magnus, Inc
Size
1,200 employees
Industry

Similar Jobs

More Jobs at Lyons Magnus, Inc

More Healthcare Jobs

Find similar Director, Healthcare Marketing and Business Development jobs: