Eligible candidates must reside in one of the following states: Florida, Georgia, Indiana, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania
About the RoleMarkup AI is building the category for AI content control, and we're hiring a Director of Growth Marketing to own the function that drives pipeline.
This is a builder's role: you'll set the strategy for how content, campaigns, and lifecycle marketing work together to generate demand, and you'll execute alongside an AI-native workflow rather than a traditional headcount-heavy team. You report to the VP of Marketing and own outcomes, not a task list.
What You'll OwnContent & Audience Growth
- Set the editorial and social strategy that builds audience and authority, and direct execution against it
- Own email as a growth channel, including newsletters and nurture programs that convert and retain, not just inform
- Use performance data to decide what to scale, evolve, or test next
Pipeline & Demand Generation
- Own the demand generation engine end-to-end, including campaign strategy, channel mix, and execution across paid social, content launches, webinars, and partner co-marketing
- Drive measurable growth in pipeline contribution, MQL-to-SQL conversion, and campaign ROI; you're accountable to the number, not just activity
- Build and continuously refine the lead lifecycle in HubSpot, including attribution, scoring, segmentation, and the marketing-to-sales handoff
Partnerships & Brand Programs
- Direct partner co-marketing strategy and prioritize where it drives pipeline versus brand awareness only
- Set standards for brand and creative consistency across all growth channels, working with outside creative resources to execute as needed
AI-Native Operations
- Build and own AI-assisted workflows across the function, including content production, campaign QA, reporting, and research, so the team operates leaner and faster than a traditional org chart would suggest
- Continuously evaluate new AI tools and approaches, and make the call on what's worth adopting versus what's hype
What We're Looking For- 5+ years of B2B marketing experience with direct ownership of pipeline or revenue outcomes, ideally at a SaaS or AI company
- Track record of building and scaling a growth or demand function, not just executing within one
- Deep HubSpot fluency, including workflows, attribution, lead scoring, lifecycle management, reporting
- A builder of AI-assisted marketing workflows, not just a comfortable user of AI tools
- Strong analytical instincts; you make channel and budget decisions from data, not instinct alone
- Excellent written and verbal communicator, comfortable presenting strategy and results to executive leadership
- Experience managing external partners, agencies, and vendors with minimal oversight
What You Can Expect- A flat, informal hierarchy and quick decision-making processes.
- Support in getting up to speed.
- Teammates of all ages and backgrounds.
- You'll join a really international team of friendly, dynamic people who are passionate about their jobs.
