You will own the demand engine of a global semiconductor company end to end: go-to-market programs, digital marketing, marketing operations, analytics, and events. This is one value chain with one accountable leader. You plan the programs, execute them across channels and regions, and measure what they produce, then report those results back to the product lines and to company leadership.

This is a lean organization, with specialists across digital, social, analytics, programs, and events. The foundations exist: Marketo, an analytics function, an established event program, and program managers embedded with the product lines. What the organization needs from you is integration: making these parts perform as one engine.

Part of that engine sits outside your pillar. Your programs depend on Brand and Creative and Technical Content and Documentation, peer teams with their own leaders. Partnering well across those seams is how this role delivers.

• Go-to-market programs. Translate product line strategy into integrated marketing programs and lead the PL Program Managers who develop them. Prioritize coverage across eleven product lines and make the case for where program capacity should grow.
• Digital marketing and social media. Paid media, search, programmatic and display, email, webinars, executed globally and coordination with regional marketing. This includes ownership of the social media strategy: channel priorities, content cadence, and performance across organic and paid.
• Marketing operations and analytics. Marketo administration and governance, lead qualification and lifecycle management, and CRM alignment and integration with Dynamics 365, and the measurement build on top: attribution, performance metrics, and dashboards that product lines and executives trust. Closed-loop reporting is the heartbeat of this role: results flow back to the product lines, and the cycle starts again.
• Events experience. Trade shows, conferences, and customer events, led by the Event Manager, who reports to this role and owns the experience end to end. You are accountable for measuring event impact on pipeline while championing experience quality, knowing that relationships built at a trade show often convert long after the lead report closes.
• Budget and vendors. Plan and own the global demand budget across programs, channels, and events. Allocate spend annually, reallocate based on performance, and manage the vendors and contractors within this scope, such as media partners and marketing automation support. Creative agency relationships remain with Brand and Creative.

• The teams within the pillar move in sync: shared priorities, one campaign rhythm, and delivery that is fast without sacrificing quality.
• Programs, campaigns, operations, and events run as a single system with one owner, and handoffs between marketing pillars are clean and fast.
• Every product line receives clear, regular reporting on program performance and pipeline contribution.
• Event investments are defensible with data and recognized for experience quality, and the Event Manager is thriving.

• 10+ years in B2B marketing, with a strong background in digital and performance marketing
• Bachelor’s degree in marketing, business, or a related field
• Substantial leadership in both demand generation and marketing operations. You have built or run a complete demand engine, not one channel within it.
• Industry context that fits: semiconductors, electronic components, or another technical B2B business with long sales cycles, distribution channels, and engineering audiences.
• Deep working knowledge of Marketo or an equivalent marketing automation platform, including lead lifecycle design and CRM integration. Dynamics 365 experience is a plus.
• Analytics fluency that earns executive trust: attribution, pipeline metrics, and reporting that drives decisions.
• Proven leadership through managers, across regions and time zones, in a lean organization where leaders stay close to the work.
• Genuine respect for brand and creative craft, with a track record of partnering well with creative teams rather than competing with them.
• Comfort with AI-driven marketing tools, and genuine curiosity about applying them to campaigns, operations, and reporting, not just talking about them.

You will partner daily with the Brand and Creative team, the Technical Content and Documentation team, the global sales organization, IT, and product line leadership.

MPS offers a comprehensive benefits package for our temporary and full time employees. We provide health care coverage, dental and vision, and life and disability protection. Employees in sales positions may be eligible for our sales incentive bonuses. Employees in certain positions may be eligible for stock compensation. For more information on MPS’ benefits please view our company website at.

Pay is based on market location and may vary based on factors including experience, skills, education and other job-related reasons. The target hiring range for this position is $200,000-300,000 annually.

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