IPG MediaBrands

Director, Growth Analytics

IPG MediaBrands$145K — $165K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 9+ years in digital media planning or media analytics
  • Experience evaluating various attribution approaches
  • Familiarity with regression-based analysis for attribution modeling
  • Strong understanding of data and ad tech ecosystem
  • Proficient in reporting & data platforms like Datorama, Tableau, SQL, R, etc.
  • Strong MS Excel & Power Point skills
  • Proven ability to drive actionable insights from analytics

Responsibilities

  • Manage digital media performance metrics and KPIs
  • Develop automated reporting solutions and dashboards
  • Create and analyze audience strategies for targeting
  • Facilitate audience activation in collaboration with SBUs and third parties
  • Communicate effectively with senior client and agency leadership
  • Oversee and mentor a team of analytics professionals

Benefits

  • Medical and dental coverage
  • 401(k) plans and flex spending
  • Life and disability insurance
  • Employee discount and stock purchase programs
  • Paid family benefits and discretionary time off days
  • Wellness days and company-wide Appreciation Weeks
Full Job Description
Position Summary

As Director, Growth Analytics you will be pivotal in managing the reporting and audience needs for a major client while also serving as a consultant to all Mediabrands planning stakeholders. In addition to managing the day to day needs of internal and external clients, this role will be managing a high functioning team of managers.
Responsibilities
  • Digital media performance (e.g relevant KPIs, setting measurement plans)
  • Reporting solutions (e.g. automated dashboards, power BI solutions, enhanced data visualization)
  • Audience strategy (e.g. creating/analyzing high value audiences for hyper targeting purposes)
  • Audience activation (working with SBU's and 3rd parties to create audiences at scale for activation)
  • Ability to communicate succinctly and professionally to senior leadership at the client and agency
  • Manage a team of analytics professionals


Required Skills & Experience
  • Experience evaluating various attribution approaches including MTA
  • Familiarity with regression-based analysis for attribution modeling and performance measurement
  • Demonstrated success leading work multi-functional teams
  • Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScore
  • Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)
  • Strong MS Excel & Power Point skills
  • Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships
  • Strong understanding of data and ad tech ecosystem, with a focus on digital environment
  • Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment
  • UM does not require candidates to have a college degree
Desired Skills & Experience
  • 9+ years of experience in agency or client-side digital media planning or media analytics
  • Presentation development and delivery
  • Leadership and change management
  • Strong written and verbal communication
  • Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly
  • Ability to provide feedback & guidance in a constructive manner to direct reports
  • Collaboration, including ability to drive clarity in a multi-stakeholder environment
  • Technical sales, sales support, solutions design, and delivery; especially in a dynamic technology and data environment


Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Salary Range

$145,000-$165,000 USD

About IPG MediaBrands

The Interpublic Group of Companies, Inc. is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Learn more about IPG MediaBrands
Size
13,000 employees
Industry
Founded
2009

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