Red Bull

Director, Government Affairs

Red Bull • $125K — $150K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in government affairs, legislative offices, or related fields
  • Strong understanding of U.S. political and regulatory landscapes
  • Experience in food, beverage, or consumer-product policy issues preferred
  • Proven ability to analyze and communicate legislative developments
  • Strong stakeholder management and relationship-building skills
  • Experience in developing policy positions and briefing materials
  • Excellent written and verbal communication skills, with clarity in complex issues

Responsibilities

  • Build and maintain relationships with policymakers and external stakeholders
  • Monitor and analyze U.S. legislative and regulatory developments
  • Develop and communicate Red Bull's policy positions and strategic priorities
  • Manage political consultants and coordinate coalition activities
  • Provide timely government affairs insights and briefings to business leaders
  • Engage in meetings and initiatives to advance Red Bull's interests
  • Ensure compliance with lobbying and political activity requirements

Benefits

  • Permanent position
  • Travel 30-40%
  • Benefits eligible
  • Opportunity to work in a dynamic, fast-paced environment
  • Engagement with high-level stakeholders and policymakers
Full Job Description
Open to candidates in NY, NY, but will need to go into the office.

Lead Red Bull's U.S. government affairs strategy by monitoring and assessing political, legislative, and regulatory developments affecting the company, the beverage industry, and the broader business environment. Build and maintain strong relationships with policymakers, government agencies, trade associations, coalition partners, and external stakeholders to advance Red Bull's interests and influence policy outcomes. Provide strategic guidance and clear policy recommendations to business leaders, manage external consultants and advocacy efforts, and drive cross-functional collaboration to identify opportunities, mitigate risks, and support the company's long-term objectives.

The purpose of this role is to lead the development and execution of Red Bull North America's U.S. government affairs strategy, ensuring the business is well positioned to navigate evolving political, legislative, and regulatory matters. Reporting to the Senior Director, Government Affairs (North America), this role serves as a key liaison between the U.S. business, policymakers, industry associations, external advisors, and global stakeholders. The position advances Red Bull's policy priorities, supports responsible industry engagement, identifies and mitigates regulatory risks, and delivers actionable insights that help inform business strategy and decision-making.

Candidates are also eligible to sit in New York City, NY.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • GOVERNMENT AFFAIRS AND STAKEHOLDER RELATIONS

    Build and maintain relationships with federal, state, and local policymakers, government officials, trade associations, industry coalitions, and other external stakeholders.
  • LEGISLATIVE AFFAIRS AND REGULATORY INTELLIGENCE

    Monitor, analyze, and communicate developments in U.S. legislation, regulation, political activity, advocacy, and media that may affect Red Bull, its partners, customers, consumers, or the beverage category.
  • POLICY STRATEGY AND ISSUES MANAGEMENT

    Develop, own and communicate Red Bull's policy positions, strategic priorities, and practical solutions; assess risks and opportunities; and recommend appropriate engagement strategies for the U.S.
  • CONSULTANT, COALITION, AND TRADE ASSOCIATION MANAGEMENT

    Manage political and government affairs consultants, coordinate coalition activity, and represent Red Bull in relevant trade associations and industry groups.
  • INTERNAL ADVISORY AND CROSS-FUNCTIONAL COORDINATION

    Provide timely government affairs insights, briefings, talking points, and policy communications to business leaders while coordinating with Science, Regulatory, Legal, Communications, Commercial, and global teams.
  • STRATEGIC ENGAGEMENT AND BUSINESS SUPPORT

    Engage and represent the company in meetings, hearings, conferences, stakeholder outreach, and other government affairs initiatives that advance Red Bull's interests, strengthen the company's reputation, and help mitigate regulatory barriers and risks.
  • COMPLIANCE AND GOVERNANCE

    Ensure compliance with lobbying, ethics, gift, reporting, and political activity requirements for North American SRGA team.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 7+ years of experience in government affairs, legislative or congressional offices, regulatory agencies, trade associations, political organizations, public affairs consultancies, federal and state advocacy strategy, or a related field.
  • Strong knowledge of the U.S. federal, state, and local political, legislative, and regulatory landscape.
  • Experience with food, beverage, dietary supplement, caffeine, nutrition, consumer-product, or related policy issues preferred.
  • Demonstrated ability to monitor, analyze, and communicate legislative, regulatory, political, and advocacy developments.
  • Strong stakeholder-management skills, with the ability to build trusted relationships with policymakers, government officials, trade associations, consultants, coalitions, and industry partners.
  • Experience developing policy positions, briefing materials, talking points, stakeholder maps, and executive recommendations.
  • Experience managing external consultants, coalitions, and trade-association relationships.
  • Strong political judgment, strategic thinking, risk assessment, and issue-management skills.
  • Excellent written and verbal communication skills, including the ability to explain complex issues clearly to business and external audiences.
  • Ability to work independently and cross-functionally in a fast-paced environment, manage competing priorities, and travel as needed.
  • Bachelor's degree in Public Policy, Political Science, Law, Economics, or a related field.
  • English required, German, French, Spanish or other language a plus.
  • Travel 30-40%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

WashingtonDistrict of Columbia, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry

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