DescriptionThe Global & North America Director of AVEDA Hair Color & Professional products is focused on developing New Product Launches, Commercial Innovations, messaging and programs for salon professional hair color, professional salon products and related accessories to launch in Aveda salons & institutes.
The ideal candidate would have a cosmetology license or at least intimate understanding of hair color formulation, performance, user expectation and experience and salon activity. This role will require a leadership that demonstrates an
entrepreneurial, growth-minded spirit, balanced across independence, collaboration and curiosity and will work in lock step with our R&D, Education, DCE and sales partners to deliver holistic 360 programs to life.
Embracing art and science, this role requires a marketing leader who can connect with a variety of partners, creating
compelling, insight-led narratives and data-backed business and brand rationale. Partners will range from commercially- to- creatively-led audiences within both North America and across the globe (ie salon owners, regional and market teams, distributors, education, retail partners, finance, demand planning, global creative internal teams, stylists / artists, etc.)
Responsibilities
- Collaborate with Education on development of Hair Color support tools (color charts, swatch books, etc.)
- Collaborate w/ Education & R&D on Research Salon Testing
- In use confirmation competitor and benchmark setting
- Internal only -shade matching (hair color)
- Formula evaluations to inform preliminary formula approvals (PFA)
- Participate in Blue Sky panels (4X year)
- Lead strategic price planning for the Pro Hair category (includes NPL and annual price plans for existing business)
- Lead competitive analysis, claims development/alignment, test plan validation, sensory testing, finalize/approve test plans, finalize claims summary & handle all legal approvals
- Lead development of Global launch toolkits
- Lead development of Asset grids & messaging (manage 3-5 rounds of review and consolidate feedback across all functions)
- Lead development of Seasonal Creative briefs + asset reviews
- Portfolio management (SKU productivity, rationalization, discos)
- Lead development of package copy & design brief
Qualifications- 5-7 Years of experience in related marketing experience
- 3 years of experience in haircolor and professional product marketing
- Cosmetology license is preferred, but not required
- Bachelor's degree is required, MBA is a plus
- Proven marketing experience ideating, strategizing and executing professional hair color and professional product NPL, commercial innovation, messaging, programs and support across physical, digital and social channels.
- Demonstrated ability to develop human-centered marketing campaigns across a variety of channel types and formats
- Experience working across international and local, regional markets to shape vision and deliver execution
- Comfort leading cross-functional teams with partners ranging from creative, brand, marketing, finance and field
- Outstanding strategic, problem solving and thought leadership skills
- Excellent communicator, collaborator who is unafraid to take on new challenges and lead and influence teams toward delivery
- Strong ability to manage timelines, define milestones and maneuver through fast-paced, nuanced environments
- Capable of developing clear, high-impact creative briefs and guiding creative teams from strategy to delivery and impact
- Demonstrated ability to lead projects requiring synthesis of data into actionable insights
- Excellent communication, presentation, cross functional collaboration and relationship building skills are critical
- Authentic Alignment with the Aveda Mission
