This position is available in Germany (Bad Homburg) or Spain (Barcelona).

• Build and shape the global marketing roadmap for Fresenius Kabi Homecare, from insight generation to asset creation, market activation and performance follow-up.

• Prioritize marketing investments across global Homecare campaigns, launch support, toolboxes and communication assets.

• Strengthen global branding, customer and patient experience, commercial activation and growth across enteral nutrition, parenteral nutrition and adjacent homecare offerings.

• Develop scalable marketing concepts, toolboxes, campaigns, launch materials and communication assets that countries can adapt locally.

• Lead the value proposition definition, messaging and positioning frameworks.

• while respecting local legal, regulatory and reimbursement requirements.

• Lead cross-functional execution with Portfolio, Medical, Market Access, Commercial, Digital, Communications, Legal/Compliance and country teams Especially regarding home page and social media

• Track adoption, market feedback, implementation progress and commercial contribution of key marketing assets to continuously improve future campaigns and launch support.

• Promote best-practice sharing across global teams and ensure alignment with the Fresenius Principles and company culture.

• University degree in Marketing, Business Administration, Healthcare Management, Life Sciences or a related discipline; an MBA is advantageous.

• Minimum of 7–10 years of experience in healthcare, medical nutrition, MedTech, pharma or related B2B/B2B2C marketing roles.

• Leadership capabilities and proven track record in global or regional marketing, brand strategy, campaign development and launch excellence.

• Experience in homecare, medical nutrition, patient services, market access or chronic care settings is strongly preferred.

• Strong strategic thinking and analytical skills with the ability to translate insights into practical marketing actions and executive-ready recommendations.

• Excellent understanding of operational marketing, brand management, promotional compliance, claims governance and approval processes in healthcare.

• Strong cross-functional leadership, stakeholder management and communication skills, with the ability to influence in a complex matrix organization.

• Fluency in English.

• Willingness to travel internationally occasionally and to maintain regular on-site presence in Bad Homburg.