Blis is T-Mobile's omnichannel DSP, powered by exclusive first-party mobile network data and programmatic technology that gives marketers access to audiences and inventory unavailable anywhere else. As Director of Marketing, you'll own global strategy for Blis, defining differentiated positioning, leading go-to-market execution, and growing the platform's presence with agencies and brand marketers worldwide. Working closely with Product, Sales, and regional teams, you'll drive the marketing programs, campaigns, and assets that fuel pipeline generation, product adoption, and revenue growth. This is a rare chance to shape the trajectory of a high-priority business backed by one of the most recognized brands in the country!

Own global marketing strategy for Blis

• Define and execute global marketing strategy for the Blis omnichannel DSP, aligned to revenue growth, product adoption, and market expansion goals
• Establish clear positioning and differentiation within the competitive DSP and omnichannel landscape
• Ensure alignment between marketing priorities, product roadmap, and commercial objectives

Lead go-to-market strategy and execution

• Partner with Product and Sales leadership to develop and execute go-to-market strategies for new capabilities, features, and solutions
• Drive product launches, adoption programs, and ongoing demand generation efforts
• Ensure consistent, high-quality messaging across all customer touchpoints and channels

Drive global brand and narrative consistency

• Define and maintain a cohesive brand and messaging framework for Blis across regions
• Ensure consistent representation of the Blis value proposition across marketing, sales materials, and external communications
• Adapt global narratives to reflect regional market dynamics while maintaining overall alignment

Lead global marketing execution across regions

• Coordinate marketing strategy and execution across key regions, partnering with regional teams to drive growth and consistency
• Scale best practices and ensure efficient execution across markets
• Align regional marketing efforts to global priorities and performance expectations

Support commercial outcomes through marketing programs

• Develop marketing programs and assets that support pipeline generation, customer engagement, and revenue growth
• Ensure strong alignment between marketing outputs and sales needs
• Contribute to high-value opportunities and strategic customer initiatives as needed

Measure performance and optimize impact

• Establish and track KPIs across brand, GTM, and marketing performance (e.g., pipeline contribution, engagement, adoption)
• Use data and insights to refine strategies, improve effectiveness, and optimize investment

The Experience You'll Bring

• Bachelor's Degree in Marketing, Business, Communications, or Related Field; Master's Degree preferred.
• 10+ years' experience in B2B marketing across product marketing, brand, and go-to-market functions.
• 8+ years' experience leading marketing initiatives or teams within a global or multi-region environment.
• 4+ years' experience supporting platform-based or ad tech businesses (DSP, programmatic, or digital media preferred).
• Shown success building and leading high-performing teams in a matrixed or integrated organization.
• Consistent track record of driving product adoption, pipeline growth, and market positioning.

Enough about what you've done. Let's talk about who you are.

• Go-to-Market Strategy: Ability to develop and execute end-to-end go-to-market strategies that drive product adoption and market growth.
• Brand & Positioning: Strong expertise in defining clear, differentiated positioning within competitive and evolving market landscapes.
• Commercial Acumen: Understanding of how marketing supports pipeline generation, customer engagement, and revenue outcomes.
• Cross-functional Leadership: Proven ability to partner with and influence Product, Sales, and regional teams to align strategy and execution.
• Global Marketing Execution: Experience managing marketing across multiple regions, ensuring consistency while adapting to local market dynamics.
• Performance Measurement & Optimization: Strong data-driven approach to tracking marketing effectiveness and optimizing programs.
• Communication & Narrative Development: Ability to translate complex product capabilities into clear, compelling narratives for customers and stakeholders.
• Organizational Leadership: Experience leading or coordinating teams and initiatives across functions and geographies.

• At least 18 years of age
• Legally authorized to work in the United States

Travel:

Travel Required (Yes/No):

Base Pay Range: $178,500 - $241,500

Corporate Bonus Target: 25%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as qualifications and experience, so the actual starting pay will vary within this range. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!