Hertz Global Holdings, Inc

Director, Franchise Platform

Hertz Global Holdings, Inc • $120K *
Atlanta, GA 30349In-Person
Transportation
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Finance, Marketing, Economics, or a related field.
  • Master's degree (MBA or similar) is advantageous.
  • Extensive experience in franchise development or expansion.
  • Proven track record of driving franchise network growth.
  • Strong commercial acumen for evaluating business cases and franchisee financials.
  • Demonstrated success in managing high-value franchise relationships.
  • Exceptional communication and influencing skills.

Responsibilities

  • Lead the Franchise Platform success pillar with a multi-year roadmap.
  • Own franchise platform initiatives from design through benefits realization.
  • Build a market-leading global franchise value proposition.
  • Work with teams to set measurable outcomes for franchise performance.
  • Create a fact-based view of franchisee platform needs.
  • Translate pain points into a prioritized platform roadmap.
  • Develop and improve a coherent portfolio of franchise products.

Benefits

  • 40% off any standard Hertz Rental.
  • Paid Time Off.
  • Medical, Dental & Vision plan options.
  • Retirement programs with 401(k) employer matching.
  • Paid Parental Leave & Adoption Assistance.
  • Employee Assistance Program for employees & family.
  • Educational Reimbursement & Discounts.
Full Job Description
Job Description

A Day in the Life:

The Director of Franchise Platform is responsible for shaping and executing Hertz's global franchise platform strategy, creating a scalable and differentiated offering that provides franchisees with the products, services, tools, and support needed to succeed. Reporting to the Global Head of Franchise Growth, this role owns the franchise platform roadmap and translates Hertz's brand strength, capabilities, and expertise into a market-leading franchise proposition that enhances the overall franchisee experience.

This highly collaborative and execution-focused leader partners across regions and functions to identify franchisee needs, align stakeholders, and drive delivery of key initiatives. The Director ensures the platform balances global consistency with local market flexibility while improving franchisee profitability, customer experience, network performance, loyalty, and trust through effective cross-functional leadership and accountability.

The starting salary for this role is $120,000, commensurate with experience.

What You'll Do:

Platform Leadership & Proposition Ownership:
  • Lead the Franchise Platform success pillar, translating the Franchise Growth strategy into a clear, prioritized, and sequenced multi-year roadmap across all brands and regions
  • Own a portfolio of franchise platform design & build initiatives from business case through design, pilot, launch, adoption, continuous improvement, and benefits realization
  • Execute the build out of a market leading global franchise value proposition with the appropriate balance between a consistent global core and regional / local flexibility
  • Work with regional teams to set measurable outcomes for adoption, franchisee satisfaction, customer experience, service quality and financial performance


Franchisee Insight & Experience:
  • Create a fact-based view of franchisee platform needs across the full lifecycle, from onboarding and mobilization through day-to-day operation, growth, renewal, and transformation
  • Translate common pain points and unmet needs into a prioritized platform roadmap, using co-design and pilots to validate value before scaling
  • Simplify how franchisees discover, access, understand, and use Hertz capabilities, creating a consistent experience across functions, regions, and brands


Products, Services & Platform Innovation:
  • Work with relevant Hertz teams to build capabilities and continuously improve a coherent portfolio of franchise-facing products and services
  • Execute initiatives to build a consistent, sustainable, and scalable franchise offering
  • Develop commercial models for new platform services
  • Build a disciplined franchise innovation pipeline that identifies, tests, scales, improves, or retires propositions based on franchisee value, strategic fit, adoption, and financial impact


Execution, Adoption & Value Realization:
  • Represent the Franchise business as the accountable owner of platform initiatives working with and mobilizing cross-functional teams
  • Establish disciplined governance and execution best practice, maintaining visibility of progress, dependencies, investment requirements, risks, critical decisions, and benefits delivery
  • Assign clear product and service owners, delivery milestones, acceptance criteria, resource plans, and accountabilities across each initiative
  • Provide concise executive reporting and recommendations, escalating barriers early and securing the decisions and resources required to deliver at pace


What We're Looking For:
  • Bachelor's degree in Business, Finance, Marketing, Economics, or a related field.
  • A Master's degree (MBA or similar) is advantageous but not required
  • Extensive experience in franchise development, growth, or expansion, ideally within multi-location, service-based, or mobility-focused industries
  • A proven track record of driving franchise network and platform growth
  • Strong commercial acumen with the ability to evaluate business cases, assess franchisee financials, and build compelling growth strategies
  • Demonstrated success in building and managing high-value relationships with prospective and existing franchise partners, acting as a trusted advisor and strategic partner
  • Exceptional communication and influencing skills, with the ability to present to senior leaders, negotiate agreements, and represent the brand externally
  • A data-driven mindset with the ability to interpret market insights, performance metrics, and competitive intelligence to inform decision-making
  • A proactive, growth-oriented mindset with the ability to identify new opportunities, challenge the status quo, and drive continuous improvement


What You'll Get:
  • 40% off any standard Hertz Rental
  • Paid Time Off
  • Medical, Dental & Vision plan options
  • Retirement programs, including 401(k) employer matching
  • Paid Parental Leave & Adoption Assistance
  • Employee Assistance Program for employees & family
  • Educational Reimbursement & Discounts
  • Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
  • Perks & Discounts -Theme Park Tickets, Gym Discounts & more


About Hertz Global Holdings, Inc

Hertz is the largest worldwide airport general use car rental company with more than 1,700 airport locations in the U.S. and more than 1,300 airport locations internationally. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, Carfirmations,?Mobile Wi-Fi, and unique vehicles offered through the Adrenaline, Dream, Family,?Fun,?Green and Prestige Collections set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly car rental business and sells vehicles through its Rent2Buy program. The company also owns Hertz Equipment Rental Corporation (HERC), one of the largest equipment rental businesses with more than 355 locations worldwide offering a diverse line of equipment and tools for rent and sale. HERC primarily serves the construction, industrial, oil, gas, entertainment and government sectors.

Hertz Global Holdings, Inc Careers

Join the dynamic team at Hertz Global Holdings, Inc, a global leader in the car rental industry, and drive your career forward with one of the most recognized companies worldwide. At Hertz, we offer more than just job opportunities; we provide a platform for professional growth and innovation in a workplace that values diversity and leadership.

Work You’ll Do

Embark on a career journey with Hertz Global Holdings, Inc, where you will be part of a team that champions digital transformation and leads with a forward-thinking approach in the mobility sector. Our employees are equipped with the skills to master complex challenges and leverage technology for streamlined solutions.

Innovate and Lead

At Hertz, innovation isn't just another buzzword—it's the backbone of our operations. Join us and contribute to initiatives that redefine industry standards and enhance customer experiences globally. With a focus on continuous improvement and technology-driven solutions, your work at Hertz will set new benchmarks in the industry.

Grow Your Career

Hertz believes in nurturing talent and providing our team with the education and tools they need to succeed. From leadership training programs to hands-on internship experiences, our commitment to professional development ensures that your career trajectory is always upward. With diverse job opportunities across various functions, Hertz empowers you to excel in your chosen field.

Be Part of Our Culture

Our company culture thrives on teamwork, diversity, and a commitment to excellence. At Hertz, you will work alongside industry experts who are enthusiastic about mentoring and sharing knowledge through robust networking and training programs. We celebrate different perspectives and encourage our team members to bring their unique insights to the table.

Benefits and Perks

Choosing a career at Hertz Global Holdings, Inc means opting for a path filled with rewarding experiences and comprehensive benefits. We value our employees’ well-being and offer competitive packages that include health, financial, and lifestyle benefits to ensure a balanced and fulfilling professional life.

Explore Job Opportunities

Whether you are looking for an internship, a full-time position, or a leadership role, Hertz offers a range of employment options to match your career aspirations. Enhance your resume through challenging projects, engage in high-impact strategies, and interview for roles that elevate your career to new heights.

Join Our Team

Ready to accelerate your career? Search open positions that align with your skills and interests on our Careers page. At Hertz, we are always on the lookout for passionate, curious, and solution-driven team players who are ready to drive the future of mobility.

Stay Connected

Keep up to date with the latest industry trends, career tips, and company news by subscribing to our Careers Blog. Personalize your experience by signing up for job alert emails tailored to your preferences and be the first to know about exciting and rewarding opportunities at Hertz Global Holdings, Inc.

Hertz Global Holdings, Inc—Where Careers Are Driven.

Learn more about Hertz Global Holdings, Inc
Size
23,000 employees
Market Cap
$4.8 billion
Industry
Transportation
Founded
1918
5 Year Trend
-3.6%
NASDAQ
HTZ
* Ladders Estimates

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