Job Description Summary:

Position Overview:

As the Director, Franchise Leadership, you will set the vision and lead the execution of Coca-Cola's commercial and brand strategies within a dynamic and diverse marketplace. This pivotal role is responsible for advancing brand health, household penetration, and transactions by deeply understanding consumers and shoppers-translating key insights, advanced analytics, and segmentation into actionable growth plans.

You will architect and operationalize omni-channel strategies that win with shoppers and customers across all environments-from large and small-format retailers to foodservice, modern and traditional trade, as well as digital and eCommerce platforms. By championing consumer and shopper-centric activation, you will ensure our brands consistently win at every critical moment in the path to purchase: building awareness, driving conversion, increasing trips, and maximizing purchase intent.

Partnering with internal teams and our bottling network, you will lead occasion-based and inclusive marketing initiatives, leveraging your ability to capture and act on a broad spectrum of consumer, shopper, customer, channel, and basket analytics. Your leadership will unite cross-functional partners to drive flawless end-to-end execution, empower innovation, and foster an environment where diverse ideas and backgrounds fuel competitive advantage.

This is a high-impact, high-visibility leadership opportunity for a strategic, data-driven, and collaborative leader. You will be empowered to steer the future of Coca-Cola's growth agenda, shape the consumer experience across all touchpoints, and advance both your career and the strength of the world's most iconic brands.

What You'll Do for Us
Key Responsibilities:

Consumer and Shopper Insight Leadership:

• Champion a deep understanding of consumer attitudes, motivations, and behaviors by leveraging advanced analytics, shopper insights, basket analysis, and channel performance data.
• Translate these insights into actionable strategies that drive brand health, household penetration, purchase intent, and long-term consumer and shopper loyalty across all channels and customer types.

Strategic Commercial & Brand Plan Development:

• Architect and execute holistic commercial strategies-including integrated marketing calendars, innovation launches, and brand asset planning-that accelerate transactions, trip conversions, and weekly+ growth across retail, foodservice, modern/traditional trade, and digital/omni-channel environments.

Omni-Channel and Trip Conversion Excellence:

• Design and implement winning commercial, marketing, and shopper programs that drive performance and conversion at every point in the consumer journey-including large store, small store, foodservice, and ecommerce.
• Ensure Coca-Cola's presence is maximized and adapted for all moments of truth, delivering seamless experiences online and offline.

Segmentation & Occasion Activation:

• Deploy sophisticated segmentation, basket analysis, and occasion-based marketing to engage and convert the right shopper, at the right channel, at the right occasion.
• Activate plans and campaigns that win at the first, second, and zero moments of truth for every trip and every conversion opportunity.

Inclusive & Multicultural Marketing Leadership:

• Develop and execute multicultural and locally relevant marketing strategies that authentically reach diverse consumer communities.
• Champion equity in messaging and assets, including ongoing multicultural campaigns and "always-on" occasion-based activations.

Retail & Digital Display Excellence:

• Establish and deliver best-in-class merchandising, digital shelf, and in-store display execution through collaborative, cross-functional approaches-driving incremental sales, brand preference, and shopper trial.

Performance Analytics & Proactive Management:

• Own the analysis, reporting, and optimization of core performance indicators (revenue, transaction growth, penetration, displays, omnichannel metrics, conversion rates).
• Use analytics and real-time insights to guide agile decision-making, identify opportunities, and proactively steer plans for maximum impact.

Stakeholder & Bottler Partnership:

• Build and nurture high-trust relationships across bottler commercial teams, sales, digital, operations, and customer leaders.
• Align on strategic objectives and steward flawless, high-impact execution and capability development.

Innovation & Category Growth:

• Partner with cross-functional teams-including Marketing, Commercial, Digital, and Ecommerce-to co-create, test, and scale new ideas and programs that drive category leadership, transaction growth, and market share expansion.

Market Immersion & Executional Rigor:

• Lead regular in-market visits and comprehensive digital audits to assess plan execution, identify opportunities, and close gaps.
• Gather insight from customers, channels, trips, and shoppers, and translate learnings into rapid, scalable improvements.

Governance, Process, and Communication Excellence:

• Drive efficient commercial planning, customer negotiations, and governance routines to ensure seamless, cross-segment execution and best-in-class communication among all partners, customers, and functions.

End-to-End Talent & Capability Development:

• Mentor, coach, and elevate team members and bottler partners-leading targeted omni-channel and analytics capability training, cross-market best practice sharing, and process optimization to ensure outstanding execution and ongoing team growth.

What You'll Need

Qualifications & Requirements:

• Education: Bachelor's degree in business, Marketing, or a related field is required; a Master's degree (MBA or relevant discipline) is preferred and will be considered a strong asset in advancing strategic, analytical, and leadership capabilities.
• Minimum 7 years of progressive experience in consumer-packaged goods (CPG), food & beverage, retail, or adjacent industries, with expanding accountability in commercial operations, sales, marketing, or franchise/bottler management. Direct P&L ownership and demonstrated record of driving sustainable business growth is highly valued.
• Consumer, Shopper, and Channel Mastery: Deep expertise in utilizing consumer, shopper, basket, and channel insights to inform decision making, segmentation strategies, and occasion-based activations across modern/traditional trade, retail, and foodservice environments.
• Multicultural & Inclusive Marketing: Experience in activating multicultural, inclusive, and locally relevant campaigns that authentically engage diverse audiences. Bilingual fluency in Spanish is a plus but not required.
• Analytical & Digital Acumen: Advanced proficiency in analytics, digital marketing, forecasting, and performance management tools. Proven ability to translate data-driven insights into high-impact strategies and continuous improvement initiatives.
• Cross-Functional Leadership: Strategic, resourceful thinker who inspires alignment, collaboration, and execution across cross-functional teams, bottler partners, and diverse stakeholder groups-in both virtual and in-person environments.
• Communication & Influence: Exceptional communication, stakeholder engagement, and negotiation skills. Adept at distilling complex ideas into compelling narratives that mobilize action and foster strong partnerships.
• Agility & Growth Mindset: High level of curiosity, digital fluency, adaptability, and resilience in navigating a fast-paced, evolving marketplace. Committed to ongoing learning, development, and empowering others.
• Franchise Model & Talent Development: Experience with franchise business models and/or leading teams with diverse backgrounds across channels and functions is highly desirable.
• Collaboration: Inclusive collaborator with a strong track record of building relationships, fostering teamwork, and developing talent in dynamic, cross-functional settings.
• Strategic Business Integration: Expert at synthesizing complex business, brand, and commercial objectives into cohesive strategies that drive growth and efficiency.
• Business Planning & Commercial Acumen: Skilled in annual and long-term business planning, P&L management, forecasting, and resource alignment to achieve targets across diverse markets and channels.
• Partnering & Co-Creation of Robust Business Plans: Proven ability to work closely with stakeholders to collaboratively develop strong, joint business plans. Through partnership and co-creation, ensure alignment of goals, leverage shared expertise, and drive mutual market success.
• Channel & Customer Management: Advanced at developing and executing channel-specific, customer-centric plans across large and small format stores, foodservice, eCommerce, modern, and traditional trade.
• Omni-Channel & Digital Excellence: Proficient in optimizing commercial programs and brand presence across physical, digital, and emerging commerce platforms, leveraging leading digital tools and analytics.
• Market & Consumer Insights: Deep expertise in interpreting market dynamics and consumer insights, including basket analytics and trade trends, to inform strategies and execution.
• Executional Excellence: Proven ability to translate strategy into actionable plans with flawless execution through cross-functional alignment, performance management, and continuous improvement.
• Inclusive Communication & Influencing: Exceptional communicator, storyteller, and negotiator, skilled in stakeholder management and influencing teams and partners at all organizational levels.
• Revenue Growth Management & Value Creation: Proficient in deploying revenue growth levers, optimizing value chain economics, and measuring the ROI of commercial investments.
• Change Leadership & Agility: Effective at championing and leading change in fast-paced, matrixed, multicultural environments, rapidly adapting to new opportunities and challenges.

What We Can Do for You

• Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and expose you to emerging technologies and techniques.
• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.
• Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.

Skills:
Annual Business Planning, Business Plan Implementation, Capacity Planning, Channels Strategy, Contract Management, Customer Relationship Management (CRM), Distribution Operations Management, Financial Performance Management, Negotiation, Strategic Leadership, Teamwork

Pay Range:
United States of America: 145,000 USD - 169,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:
30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):
United States of America

City/Cities:
Plano

Travel Required:
26% - 50%

Relocation Provided:
Yes

Job Posting End Date:
June 24, 2026