YOUR IMPACT:
As a member of the Worldwide Field & Partner Marketing Leadership team you will be responsible for working across a matrixed organization to create a blueprint for local Field Marketers to use in creating relevant marketing plans and tactics to drive and progress pipeline to meet revenue goals.
The Worldwide Field Marketing Strategy Expert acts as the Field Marketing point of contact for core Product Category Sales leaders, Product/Industry Marketing and Global Campaigns teams to understand strategy and turn it into clear guidance for local marketing teams.
WHAT THE ROLE OFFERS:
You will translate and align product priorities for use in a cross-product marketing strategy to drive consistency, efficiency and impact through local marketing deliverables by:
• Identifying and scaling best practices to maximize business impact
• Guiding local marketers in creating a marketing plan and determining the best tactics to build and progress pipeline to achieve revenue targets
• Synthesizing and analyzing information and data to tailor recommendations at a local level
• Working across global teams to simplify information and provide clarity in strategy and approach resulting in recommended tactics, event frameworks and recommendations of best practices and when to use them
• Providing feedback from the field to global teams to ensure assets and approach meet local needs
• Be a key player in bringing OpenText's GTM strategy to life by setting a global approach that is executed across 3 Geographies and 16 markets
• You will get to practice continuous improvement as you adapt and evolve to maximize business impact.
• You will get to coach local marketers to adopt best practices and seek to understand gaps to evolve approaches
• You will act as a connection point across global teams championing Field Marketing needs and advocating for solutions to address
WHAT YOU NEED TO SUCCEED:
• Strategic marketing expertise matched with local marketing knowledge.
• Deep understanding of GTM structure and ability to work in a matrix by leading through influence.
• Excellent data analysis skills to build blueprints that leverage strengths and address gaps
• A growth mindset and a coach approach to help local marketers understand and adapt to change
• A bias for action and an ability to identify quick wins balanced with plans to address longer term needs.
• 15+ years of Field Marketing experience in a complex, matrixed tech organization
• Excellent communication, problem solving, and alignment to OpenText values.
Compensation: At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. A summary of those benefits can be found on our Why Join Us page. As you move through the hiring process, we're happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.
