Red Bull

Director, Field Marketing

Red Bull • $100K — $130K *
Dallas, TX 75217In-Person
Retail & Consumer Goods
8 - 10 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • 8+ years in brand, sports/events, or culture marketing
  • 3+ years of management experience with team development
  • Proven experience collaborating with sales or trade marketing teams
  • Strong negotiation and project management skills
  • Bachelor's degree or equivalent experience
  • Fluency in English; additional languages are a plus
  • Physical ability to lift/move up to 25 pounds as needed

Responsibilities

  • Share national strategies with field teams and execute field marketing plans
  • Communicate objectives and set accountable goals for field marketing managers
  • Generate and execute local marketing ideas based on consumer insights
  • Support local events that align with brand values and community engagement
  • Foster a culture of creativity and innovation in marketing
  • Hire, train, and coach field marketing teams to meet their objectives
  • Streamline logistical systems for effective field marketing execution

Benefits

  • Comprehensive benefits package
  • Permanent position with long-term growth potential
  • Opportunities for professional development and training
  • Travel opportunities across regions
  • Engagement in dynamic marketing landscapes and events
Full Job Description
Reporting to the Regional General Manager, as the Director, Field Marketing, you will be responsible for ensuring an effective top-down/bottom-up flow between the national and regional field teams. Working cross functionally to contribute to the annual business plan by creating, planning and executing brand and marketing initiatives in all areas of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • STRATEGIC DIRECTION
    Share national Red Bull strategies, objectives and philosophies with the field and establish and implement the national field marketing strategy.
    Communicate national objectives and set clear goals for FMMs to ensure accountability to their key marketing deliverables.
    Ensure top notch understanding of the consumer and the market environment in every field which forms the basis of the local field marketing idea generation and execution.
    Define ideas and programs which build brand image and increase understanding of the product functionality on a local level (working closely with Brand, Culture, & Sports Marketing).
    Work in conjunction with the sales team to build mental availability hand in hand with the physical availability within On Premise, Off Premise and New Business environments and ensuring the product is at arm's reach through Field activities.
    Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.
    Support the FMM & CCM in ensuring the Student & Collegiate Marketing program is effective in our reach to drive consumption & brand love among our core target group and inspire creative ideas from within the programs.
  • PREMIUM APPEAL OF LOCAL PRIDE
    Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on connecting with local communities.
    Ensure that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other field marketing activities.
    Build and inspire your team to have a top-notch network and sustainable relationships with key influencers of the region & country (local authorities, local sport and culture opinion leaders relevant to our target, entrepreneurial communities, media outlets (TV, radio, print, digital and social media).
  • MARKETING INNOVATION
    Understand the latest generational trends by being close to our consumers and talking to our networks in different scenes.
    Create a culture and system that fosters the creation and implementation of great ideas that perfectly fit the respective field and fully embrace digital/social media in everything we do.
    Responsible for linking national and local ideas during the annual business planning process.
    Foster cross marketing in the field by ensuring synergies with trade and marketing initiatives.
    Participate in field meetings to promote integration and exchange learnings and success stories to enable field innovation.
  • ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE
    Act as a role model and display Red Bull values with a consistent tone of voice that is motivating and inspiring.
    Sourcing, hiring and training FMMs and FMSs who fit the brand, have a Red Bull attitude and perfectly fit the field landscape.
    Provide on-going coaching and support to ensure the Field Marketing team achieves their deliverables.
    Build the annual objectives for each Field Marketing team member and conduct on-going, mid-year and end of year performance evaluations.
    Regularly assess and identify the development needs of the Field teams, and collaborate with Talent to develop and pipeline your team
    Responsible for supporting the Field Marketing team to manage their budgets and is accountable for budgetary authorization and other national administrative tasks.
  • DRIVING EFFICIENCIES
    Uphold a logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs, succeeding in premium appearance.
    Build smart and mutually beneficial partnerships by working with other brands, organizations and networks that bring added value such as expertise, networks, goods, budget or facilities.
    Build & deliver the annual approved business plan for all field marketing regions and achieve agreed individual objectives.
    Demonstrate seamless communication flow between the national marketing team and field teams.
    Stay-on budget and identify cost saving opportunities where possible.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 8+ years marketing experience preferably in Brand, Sports/Events, or Culture Marketing
  • Minimum 3+ years' experience of line management with expertise in hiring, training, and motivating teams.
  • Experience in working with commercial teams - general sales or trade marketing.
  • Experience in negotiation and management of projects and budgets.
  • Bachelor's degree or equivalent work experience
  • Must be fluent in English, additional language skills an advantage
  • Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.
  • Travel 60-70%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

DallasTexas, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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