This role will be responsible for leading Optum Communications' approach to external audiences and channel activation, ensuring stories, campaigns and enterprise priorities reach the right audiences through the most effective owned and shared channels, platforms and digital experiences.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:- Audience & Channel Strategy
- Develop audience and channel strategies that support enterprise priorities, campaigns and storytelling initiatives
- Identify the most effective channels, formats and distribution approaches for key audiences
- Lead audience segmentation, targeting and channel planning
- Partner with teams across the enterprise that manage external channels and digital platforms
- Owned & Shared Channel Activation
- Lead publishing, distribution and amplification strategies for priority stories, campaigns and executive communications
- Coordinate content activation across social, digital and other external communications channels
- Optimize content for channel performance, audience engagement and user experience
- Monitor audience trends, sentiment and engagement
- Analyze performance and translate insights into actionable recommendations
- Drive continuous improvement through testing, experimentation and emerging technologies, including AI
- Team Leadership & Capability Building
- Lead, coach and develop a team focused on audience engagement and channel effectiveness
- Establish priorities, goals and operating rhythms aligned to communications objectives
- Build capabilities in digital engagement, analytics and audience strategy
- Drive adoption of new tools, technologies and best practices
What Success Looks Like- Stories, campaigns and enterprise priorities consistently reach the right audiences
- Increased awareness, engagement and content effectiveness
- Communications decisions informed by audience and performance insights
- Solid partnerships that maximize the impact of enterprise-owned channels and digital experiences
- A high-performing team recognized for audience expertise and channel effectiveness
Key Capabilities- Expertise in audience behavior, digital engagement and content consumption trends
- Solid understanding of social, digital and emerging channel ecosystems
- Ability to translate data and insights into actionable communications strategies
- Experience optimizing content distribution and audience engagement
- Proven people leadership, coaching and team development skills
- Solid collaboration and influence skills within complex, matrixed organizations
- Excellent prioritization, project management and stakeholder management capabilities
- Curiosity and adaptability in a rapidly evolving digital and AI landscape
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:- 10+ years of experience in communications, digital strategy, social media, audience engagement or related fields
- 5+ years of people leadership experience
- Experience developing audience, channel or content distribution strategies within large, complex organizations
- Experience overseeing content publishing, distribution and performance optimization
- Experience using audience and performance insights to drive communications decisions
- Experience working across multiple teams and stakeholders in a matrixed environment
Preferred Qualifications:- Experience in healthcare, technology or other highly regulated industries
- Experience leading enterprise social, digital or audience engagement programs
- Experience building or scaling audience and channel capabilities
- Experience leveraging emerging technologies to improve communications effectiveness
*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $134,600 - $230,800 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
