We're hiring a Director of Ecomm and CRO to lead strategy and execution for our purchase experience and overall Shopify storefront. This person has deep experience building and optimizing conversion funnels, leveraging best-in-class ecommerce tools, and working with acquisition and retention leaders to enable a high-efficiency DTC growth machine.
This role is for someone who:
- Deep experience with CRO strategy for Meta-lead DTC growth
- Expertise in best in class Shopify execution, including state of the art tools and plugins
- Has a sharp conversion eye and a performance mindset
- Obsesses over what makes a page convert once the click lands
- Knows how to translate data into a landing page brief
- Thrives in a fast-moving, test-and-learn environment
You'll own the conversion strategy layer across all landing pages, lifecycle and retention pages, site merchandising, and account management - working closely with leaders from Growth, Retention and Creative to build and scale what converts.
What You'll DoConversion Strategy & Testing- Sets testing strategy and agenda
- Own the landing page development and execution roadmap for paid traffic and core website
- Develop hypotheses and structure tests across headlines, hero, offer framing, social proof, and page structure
- Translate performance data into actionable landing page briefs for design and dev
- Identify winning patterns and build frameworks for scaling proven page concepts
- Stay ahead of CRO trends, page formats, and conversion benchmarks
- Maintain best-in-class tooling for conversion experiences and overall measurement
Cross-Functional Conversion Operations- Serve as the connective tissue between paid, lifecycle, and retention - extending winning page concepts to lifecycle and retention landing pages
- Own banner and site merchandising for campaigns, promos, and launches so the storefront stays aligned with what's live
- Manage page production timelines with dev and design so pages are ready to test on schedule
- Maintain a living conversion learnings doc that informs future strategy
Analytics & Insights- Work with Data team leaders to optimise measurement framework and tools
- Analyze page performance at the headline, module, and offer level
- Pull and synthesize funnel data to surface where pages win and where they leak
- Build and maintain a conversion scorecard to track performance across active tests
- Present findings and recommendations in clear, actionable formats
RequirementsWhat You Bring- 6-10 years of experience in CRO, ecommerce, or landing page strategy - ideally at a DTC brand or agency
- Deep experience with Shopify storefront management and best practices
- Demonstrated ability to brief and optimize high-converting landing pages
- Strong analytical instincts - you can read a funnel or an LP test report and know what to do next
- Experience running structured A/B and multivariate tests
- Deep familiarity with Meta as a traffic source and how ad-to-page message match drives conversion
- Strong written communication - briefs, page copy, and internal decks that are clear and sharp
What We're Looking For- You think about the page as a performance lever, not just a layout
- You can move from insight to brief to live page quickly
- You're as comfortable in a spreadsheet as you are in a page builder
- You have strong opinions about what makes a page convert - and you back them with data
- You're a clear communicator and a strong cross-functional partner
- You care about building systems, not just shipping one-off pages
Nice to Have- Experience at a health, wellness, or supplement brand
- Comfort writing short-form landing page copy in addition to briefing it
- Strong comfort using AI tools to accelerate page builds, testing, and research
- Familiarity with subscription models and subscription retention
Benefits- Competitive compensation including salary and equity
- Fully-paid health, dental, 401K, and vision insurance
- Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO
