We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. If this is a role based in Europe, our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying.

About the Role

BetterUp's coaching network is one of our most differentiated assets - and its value depends entirely on how effectively we deploy it. The Director, Network Deployment owns that opportunity. This is a builder role: you're not inheriting a finished function, you're defining what it becomes.

You'll combine strategic ownership - packaging and pricing our coach deployment services, partnering with Sales and Customer Success, and setting the standard for deployment quality - with operational accountability for the administration infrastructure that keeps the network running. If you're energized by creating the playbook, not following it, this is for you.

What You'll Do

Coach Services Strategy & GTM Partnership

• Define and lead the strategy for how BetterUp's coaching network is enabled to drive measurable partner outcomes - evolving the function from operational execution to a strategic services capability.
• Build and maintain a scalable, commercially viable services offering that GTM can position and sell; ensure services are clearly scoped, priced, and tied to value.
• Serve as the primary expert and internal advisor on coach deployment strategy - partnering with Sales and Customer Success to ensure clients receive the right coaching resources for their population and objectives.
• Represent the voice of the client in internal conversations about network strategy, coach standards, and service design.

Coach Pool Architecture & Deployment Quality

• Own the standards and methodology for building high-quality, fit-for-purpose coach deployment strategies.
• Define quality standards for deployment health, including coach-member fit, activation rates, and client satisfaction; establish feedback loops that drive continuous improvement.
• Work cross-functionally with Coach Quality and Coach Intelligence to ensure deployment strategies are informed by coach performance data and network insights.

Network Administration Oversight

• Provide leadership and direction to the team responsible for coach onboarding, offboarding, and recruiting - ensuring these workflows are accurate, timely, and low-friction for coaches and internal stakeholders.
• Hold the function accountable to clear SLAs, process documentation, and scalable operating standards; escalate systemic issues to structural solutions.

Team Leadership & Operational Excellence

• Lead and develop a team of 3 - 4 specialists across deployment and network administration; set clear expectations, create space for growth, and build toward the skill profile needed for success.
• Identify automation and AI opportunities within the function; partner with engineering and operations peers to reduce manual coordination and increase team leverage.
• Build the reporting and visibility infrastructure that makes deployment health legible - to your team, to partner-facing colleagues, and to leadership.

What You'll Bring

Experience

• 7+ years in client-facing delivery, operations, or strategy roles; background in management consulting (Engagement Manager or equivalent), enterprise customer success, or a comparable environment where you owned complex client outcomes.
• Demonstrated ability to build operational infrastructure - not just execute existing playbooks, but design, institutionalize, and improve them.
• Experience leading cross-functional initiatives and influencing stakeholders without direct authority; you move Sales, CS, and Product partners toward alignment.
• Familiarity with services pricing, cost-to-serve modeling, or commercial operations in a platform or professional services context is a strong plus.

Skills & Competencies

• Strategic clarity: you hold the long view while managing near-term complexity, and can articulate the connection between the two to any audience.
• Commercial acumen: you understand how services create value in a deal and how to structure and price them in a way that is legible and sellable.
• Operational rigor: you build systems, not just outputs. Processes you own are documented, scalable, and improve over time.
• People leadership: you develop your team's capability, set high expectations, and create the conditions for ICs to do their best work.
• Data fluency: you use quantitative inputs - match satisfaction, coach performance, deployment health - to drive decisions, not justify them after the fact.
• AI fluency: you actively look for where automation increases leverage within your function and build with AI, not just alongside it.

AI at BetterUp

Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology - people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you'll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.

Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

• Access to BetterUp coaching; one for you and one for a friend or family member
• A competitive compensation plan with opportunity for advancement
• Medical, dental, and vision insurance
• Flexible paid time off
• Per year:
  
  • All federal/statutory holidays observed
  • 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)
  • 5 Volunteer Days to give back
  • Learning and Development stipend
  • Company wide Summer & Winter breaks
• Year-round charitable contribution of your choice on behalf of BetterUp
• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don't hesitate to reach out - we encourage everyone interested in joining us to apply.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for the role is as follows:

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