Sherwin-Williams

Director, Digital Merchandising

Sherwin-Williams$120K — $150K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree
  • 7-10 years of experience in Digital, eCommerce, Online Merchandising, or related disciplines
  • Proven digital merchandising leadership that has increased eCommerce sales and improved customer experience
  • 5-8 years leading teams in a fast-paced digital environment
  • Strong cross-functional leadership skills to align diverse stakeholders
  • Deep customer focus with strong merchandising instincts
  • Strong analytical skills, with a data-driven decision-making approach
  • Experience with product data, digital taxonomy, and merchandising systems
  • Experience managing Retail Media Network programs
  • Entrepreneurial and adaptable mindset

Responsibilities

  • Develop and execute digital merchandising strategies to enhance product discovery and sales
  • Lead team initiatives for optimal merchandising experiences across devices
  • Own the merchandising roadmap and quarterly planning communications
  • Ensure digital merchandising aligns with broader business strategies and promotions
  • Lead understanding of customer needs and digital behaviors
  • Oversee and enhance Sherwin-Williams' Retail Media Network capabilities
  • Continuously improve the digital customer journey and merchandising presentation
  • Guide conversion-driving elements throughout the shopping path
  • Develop personalized shopping strategies supporting omni-channel objectives
  • Translate business needs into digital capability requirements for customer experience improvement
  • Champion new digital tools and enhancements through collaboration
  • Identify areas for efficiency improvements in digital merchandising

Benefits

  • Relocation assistance for qualified candidates
  • On-site team environment based in Cleveland, Ohio
  • Opportunity to lead and develop a team of digital merchandising professionals
  • Access to cross-functional collaboration with various business teams
Full Job Description
Job Description

The Director, Digital Merchandising is responsible for the online merchandising strategy, optimization, execution, and performance for Sherwin-Williams owned digital platforms. This leader will champion strategies that optimize how customers discover, evaluate, and purchase products across Sherwin-Williams.com and Mobile Apps.

Reporting to the Senior Director, Digital Merchandising & Content Strategy, this role is deeply connected to the business and accountable for maximizing digital sales through data-driven merchandising strategies, flawless execution of product and promotional launches, and continual optimization of the digital shopping experience.

The ideal candidate is an expert in eCommerce, digital merchandising, product discovery, and online customer behavior, and is highly analytical, detail-oriented, and a strong communicator.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

The team is based in Cleveland, Ohio, and is on-site vs hybrid. Qualified applicants residing elsewhere will be considered with preference given to candidates located in or willing to relocate to Cleveland (relocation assistance provided), Chicago IL, or Charlotte, NC.

Responsibilities

Digital Merchandising Leadership
  • Develop and execute digital merchandising strategies that improve product discovery, conversion, and sales.
  • Lead the team to deliver best-in-class merchandising experiences across all devices and platforms.
  • Own the merchandising roadmap, quarterly planning, and communication of priorities to senior leadership.
  • Ensure digital merchandising supports broader business strategies, category initiatives, and promotional plans.
  • Lead both strategically and operationally-deeply understanding customer needs, product assortment, and digital behaviors.


Retail Media Network (RMN) Strategy & Ownership
  • Oversee and mature Sherwin-Williams' Retail Media Network capabilities to drive incremental revenue and brand partnership value.
  • Develop RMN merchandising placement strategies (sponsored products, curated content modules, brand showcases, etc.) that enhance the customer journey.
  • Partner with internal teams and external vendors to manage RMN performance, reporting, governance, and optimization.
  • Ensure advertisers and brand partners meet merchandising and experience standards.


Digital Shopping Experience Optimization
  • Continuously improve the customer journey and merchandising presentation (taxonomy, navigation, filters, cross-sell/upsell, product detail pages, personalization).
  • Guide conversion-driving merchandising elements throughout the shopping path, including personalization and A/B testing.
  • Ensure flawless execution of all merchandising updates tied to product launches, promotions, and seasonal/holiday programs.
  • Develop and implement personalization strategies to support omni-channel objectives and endless aisle capabilities.


Personalization & A/B Testing
  • Drive the development and optimization of personalized shopping experiences by leveraging customer data, segmentation models, and behavioral insights to increase relevance and conversion.
  • Lead a structured test-and-learn roadmap, overseeing A/B and multivariate testing to validate hypotheses, improve merchandising effectiveness, and scale winning experiences across digital channels.
  • Partner with UX, Analytics, and Product teams to operationalize personalization capabilities, ensuring consistent execution across platforms.


Digital Transformation & New Capability Delivery
  • Translate business needs into clear digital product and capability requirements, serving as a key voice in digital transformation initiatives that elevate the customer experience and drive business impact.
  • Champion the introduction of new digital merchandising tools, automation, and platform enhancements by collaborating closely with IT, Product, and cross-functional stakeholders.
  • Lead the evaluation, prioritization, and rollout of new digital features-ensuring they are tested, validated, and successfully adopted by merchandising teams and end users.


Process, Governance & Cross-Functional Collaboration
  • Identify and lead process, workflow, and system improvements that optimize digital merchandising efficiency.
  • Partner closely with Creative, UX, IT, PIM, Marketing, and Product teams to ensure seamless execution.
  • Ensure consistent product data standards, digital taxonomy, and merchandising governance.
  • Represent the digital sales channel in enterprise planning for new product introductions and category expansions.


Measure & Performance
  • Partner with Analytics to define, track, and action against merchandising KPIs.
  • Monitor and analyze performance at the category, product, and experience level.
  • Provide results, insights, and recommendations to executive leadership.


Team Leadership
  • Lead and develop a team of 5-10 digital merchandising professionals.
  • Build a collaborative, innovative, and test-and-learn culture.
  • Empower the team by removing obstacles and enabling efficient decision-making.
  • Focus on outcomes and vision while fostering accountability and growth.


Partnerships
  • Drive collaboration across Marketing, MarComm, Experience Design/UX, Digital Product Management, IT, and other key business partners.
  • Ensure all campaigns and product launches fully leverage digital merchandising capabilities.
  • Manage external partners when applicable (technology vendors, RMN partners, analytics vendors).


Qualifications

Required:
  • Bachelor's Degree
  • 7-10 years of experience in Digital, eCommerce, Online Merchandising, or related disciplines.
  • Proven digital merchandising leadership that has increased eCommerce sales and improved customer experience.
  • 5-8 years leading teams in a fast paced, digital environment.
  • Strong cross functional leadership skills and ability to align diverse stakeholders.
  • Deep customer focus with strong merchandising instincts.
  • Strong analytical skills with experience driving decisions through data.
  • Experience with product data, digital taxonomy, and merchandising systems.
  • Experience managing or partnering in Retail Media Network programs.
  • Entrepreneurial and highly adaptable mindset.


Preferred:
  • Retail industry experience, specifically home improvement.
  • Experience within a large Fortune 500 or complex enterprise.
  • B2B and B2B eCommerce exposure.


Travel:
  • 25%

About Sherwin-Williams

The Sherwin-Williams Company engages in the development, manufacture, distribution, and sale of paints, coatings, and related products to professional, industrial, commercial, and retail customers in North and South America, Europe, and Asia. It operates in three segments: Paint Stores, Consumer, and Global. The Paint Stores segment sells paint, coatings, and related products to end-use customers. This segment markets and sells Sherwin-Williams branded architectural paints and coatings, industrial and marine products, and original equipment manufacturer product finishes and related items.

Sherwin-Williams Careers

Join the vibrant team at Sherwin-Williams, a leader in the paint and coatings industry, and contribute to a legacy of innovation and leadership. As a company committed to growth and excellence, Sherwin-Williams offers unparalleled job opportunities for professionals eager to advance their careers in a dynamic and supportive environment. Work You’ll Do At Sherwin-Williams, we empower our team to bring their creativity and expertise to various roles, driving transformative results across the business landscape. Our commitment to professional growth and diversity training ensures that every team member can thrive. Lead in a Culture of Innovation Sherwin-Williams stands at the forefront of the coatings industry, blending tradition with advanced technology. Our culture is built on a foundation of innovation, leadership, and a relentless pursuit of excellence. Join us and lead the way in developing new solutions that impact markets globally. Engage with a Global Team Collaborate with over 60,000 dedicated professionals worldwide who are as passionate about materials science as they are about creating beautiful and durable finishes. At Sherwin-Williams, you’ll work alongside industry experts and leaders who are pioneering new paths in the coatings sector. Sherwin-Williams Careers and Employment Opportunities We are continuously expanding our team and looking for talented individuals who are ready to paint the world with us. From research and development to marketing and sales, the career paths at Sherwin-Williams are as diverse as our product lines. Do Innovative Work Engage in projects that challenge the status quo and contribute to sustainability and efficiency in the industry. Our team at Sherwin-Williams harnesses the power of cutting-edge technology and collective expertise to lead the market in innovation and quality. Be Part of a Great Team Sherwin-Williams is not just a workplace. It is a community where you can build lasting relationships through professional networking and collaborative team efforts. Our inclusive environment supports diversity and is designed to help you reach your full potential. Future-Proof Your Career With a wide array of benefits, continuous training programs, and a focus on internal growth and promotions, Sherwin-Williams is committed to helping you shape a long and successful career. Whether you are looking for a full-time position, an internship, or leadership roles, the opportunities are vast. Explore Job Opportunities and Internships Start your professional journey with Sherwin-Williams by exploring various employment and internship opportunities that match your skills and interests. We are hiring creative, curious, and motivated individuals ready to make a significant impact. Stay Connected Join Our Team Search open positions, submit your resume, and prepare for your interview with us. At Sherwin-Williams, we look for individuals who are solution-driven and ready to contribute to our culture of innovation and excellence. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Sherwin-Williams. Join Sherwin-Williams today and be part of a company that values innovation, leadership, and a diverse and inclusive workplace. Your future starts here!
Learn more about Sherwin-Williams
Size
61,626 employees
Market Cap
$61.6 billion
Industry
Net Income
$2 billion
Founded
1866
5 Year Trend
+11%
Revenue
$18.3 billion
NASDAQ

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