New York Times

Director, Digital Media & Communications

New York Times$150K — $165K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in social media and rapid response communications for high-profile organizations.
  • Deep understanding of current events and narrative evolution on social media platforms.
  • Proven ability to develop and execute effective social media strategies and manage brand reputation.
  • Proficiency in social media management tools and listening platforms.
  • Exceptional writing and editing skills, especially for creative formats like video.
  • Strong stakeholder management skills with a record of building consensus in collaborative environments.

Responsibilities

  • Develop and execute a comprehensive social media strategy for corporate communications.
  • Assist with rapid response and crisis communications, crafting and posting approved content during sensitive situations.
  • Monitor social media for engagement and sentiment, providing real-time feedback and insights.
  • Create after action reports to evaluate the effectiveness of social media strategies.
  • Support and uphold journalistic independence and organizational mission.

Benefits

  • Medical, dental, and vision coverage.
  • Flexible Spending Accounts (F.S.A.s).
  • Company-matching 401(k) plan.
  • Paid vacation and sick days.
  • Paid parental leave.
  • Tuition reimbursement and professional development programs.
Full Job Description
The Times is hiring a Director Digital Media & Communications whowill develop and execute a comprehensive and cohesive social and digital media strategy for The Times's corporate communications social media accounts on multiple platforms. You will also participate in the issues management and rapid response communications needs of The New York Times. You will create and program social content to tell The Times's story on multiple social platforms. You'll work closely with our data and communications teams to monitor social conversations, identifying emerging issues and deliver consistent and appropriate communication responses during sensitive situations. You are a highly organized, detail-oriented, and poised communications professional with expertise in deploying creative formats, including video, across social media platforms. You understand evolving online trends and narratives, the ability to quickly adapt within dynamic environments, and the capability to work effectively under pressure. This is a hybrid role based either in our New York City headquarters or our San Francisco or Los Angeles bureaus, reporting to the Executive Director of Media Relations and Communications. You can typically expect to come into the office 3 days per week. This position requires some after hours, weekend and on-call work. Responsibilities: • Social Media Strategy You will be responsible for developing and executing a comprehensive social media strategy for the corporate communications accounts of the New York Times, leveraging social media to tell our story and responding to relevant trends. You will manage our corporate communications social channels, creating compelling content, monitoring conversations, and working closely with colleagues across the communications team to surface relevant topics. • Rapid Response & Issues Management You will assist in the development and execution of social media rapid response plans during crises, breaking news, or sensitive issues, drafting, creating and posting approved rapid response content (e.g., statements, FAQs, reactive posts, short videos and other creative formats) across various social platforms, ensuring accuracy and brand consistency. You will also be responsible for crafting a nuanced social media issues management strategy for the New York Times, adhering to approved messaging and brand guidelines. • Media Monitoring & Reporting You will identify potential reputational risks and escalate them to the appropriate stakeholders for speedy intervention. Working closely with our data team, you will monitor engagement and sentiment on rapid response posts, providing real-time feedback and insights. You will be responsible for providing after action reports summarizing the effectiveness of your strategy. • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world. Basic Qualifications: • 10+ years of experience working in social and digital media and rapid response and issues management communications for a high profile organization. • Deep understanding of current events and how narratives evolve across social and digital media platforms. • Experience developing and executing successful social media strategies with a understanding of online community dynamics and brand reputation management. • Proficiency with social media management platforms and social listening tools. • Exceptional writing and editing skills; proficiency with using creative formats and tools, including video, to share information across social platforms. • Demonstrated stakeholder management skills, with experience developing consensus and alignment on a strategic point of view across a diverse and matrixed organization. Preferred Qualifications: • Prior experience working at a media organization, campaign or large corporation with international reach and prominent presence on social media. • Prior study or work with online influencers or high-follower social media accounts. #LI-Hybrid REQ-020081 The annual base pay range for this role is between: $150,000-$165,000 USD For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. For roles outside of the U.S., information on benefits will be provided during the interview process.

About New York Times

The New York Times Company is an American mass media company that publishes the The New York Times newspaper. The company also owns other media outlets such as The New York Times International Edition, The New York Times Book Review, and The New York Times Magazine. The New York Times Company is also involved in digital media, owning websites such as NYTimes.com, Cooking, and Wirecutter. The company was founded in 1851 and is headquartered in New York City.
Learn more about New York Times
Size
5,000 employees
Market Cap
$5.3 billion
Industry
Net Income
$100.1 million
Founded
1851
5 Year Trend
+5.9%
Revenue
$1.7 billion
NASDAQ

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