Description

The Director, Digital Marketing Strategy is responsible for digital and omnichannel marketing strategy across the organization. This role will bring digital and omnichannel subject matter expertise to lead and design strategic marketing plans to meet marketing and brand objectives. The Director, Digital Marketing Strategy will ensure that all marketing personalization, marketing journeys, digital and CRM campaigns align with marketing objectives. This role serves as a business partner developing digital and CRM marketing plans with brand marketing alignment, adherence of privacy and compliance requirements, as well as identifying measurement and reporting analytics for all programs. Estimated salary range for this position is $155015.78 - $201520.51 / year depending on experience.

Qualifications:
The Director, Digital Marketing Strategy is responsible for digital and omnichannel marketing strategy across the organization. This role will bring digital and omnichannel subject matter expertise to lead and design strategic marketing plans to meet marketing and brand objectives. The Director, Digital Marketing Strategy will ensure that all marketing personalization, marketing journeys, digital and CRM campaigns align with marketing objectives. This role serves as a business partner developing digital and CRM marketing plans with brand marketing alignment, adherence of privacy and compliance requirements, as well as identifying measurement and reporting analytics for all programs. Estimated salary range for this position is $155015.78 - $201520.51 / year depending on experience.Degrees:

• Bachelors.

Additional Qualifications:

• 10+ years experience in account management, marketing strategy and/or digital and CRM marketing strategy.
• MBA or Master's degree preferred or any equivalent combination of relevant experience and skills.
• Strong knowledge and demonstrated experience planning and executing omnichannel digital marketing, marketing automation and enterprise customer relationship management (CRM) marketing programs.
• Must have experience with personalization, 1:1 approaches, marketing journeys and data capture techniques.
• Ability to lead planning/execution large complex marketing omnichannel executions, including web, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media.
• A leader and strategic thinker with the ability to reach across different departments across the organization to collaborate on the execution of strategic marketing and patient communications.
• 10+ years experience in account management, marketing strategy and/or digital and CRM marketing strategy.
• MBA or Master's degree preferred or any equivalent combination of relevant experience and skills.
• Strong knowledge and demonstrated experience planning and executing omnichannel digital marketing, marketing automation and enterprise customer relationship management (CRM) marketing programs.
• Must have experience with personalization, 1:1 approaches, marketing journeys and data capture techniques.
• Ability to lead planning/execution large complex marketing omnichannel executions, including web, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media.
• A leader and strategic thinker with the ability to reach across different departments across the organization to collaborate on the execution of strategic marketing and patient communications.
• Maintains demonstrated competency in the use of AI tools to enhance work quality, productivity, and efficiency; appropriately incorporates AI into daily responsibilities while exercising required human judgment, oversight, and adherence to all Baptist Health standards and policies.

Minimum Required Experience: 10 YearsDegrees:

• Bachelors.

Additional Qualifications:

• 10+ years experience in account management, marketing strategy and/or digital and CRM marketing strategy.
• MBA or Master's degree preferred or any equivalent combination of relevant experience and skills.
• Strong knowledge and demonstrated experience planning and executing omnichannel digital marketing, marketing automation and enterprise customer relationship management (CRM) marketing programs.
• Must have experience with personalization, 1:1 approaches, marketing journeys and data capture techniques.
• Ability to lead planning/execution large complex marketing omnichannel executions, including web, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media.
• A leader and strategic thinker with the ability to reach across different departments across the organization to collaborate on the execution of strategic marketing and patient communications.
• 10+ years experience in account management, marketing strategy and/or digital and CRM marketing strategy.
• MBA or Master's degree preferred or any equivalent combination of relevant experience and skills.
• Strong knowledge and demonstrated experience planning and executing omnichannel digital marketing, marketing automation and enterprise customer relationship management (CRM) marketing programs.
• Must have experience with personalization, 1:1 approaches, marketing journeys and data capture techniques.
• Ability to lead planning/execution large complex marketing omnichannel executions, including web, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media.
• A leader and strategic thinker with the ability to reach across different departments across the organization to collaborate on the execution of strategic marketing and patient communications.
• Maintains demonstrated competency in the use of AI tools to enhance work quality, productivity, and efficiency; appropriately incorporates AI into daily responsibilities while exercising required human judgment, oversight, and adherence to all Baptist Health standards and policies.

Minimum Required Experience: 10 Years