Director, Digital Marketing

Samsung Electronics Co., Ltd.$135K — $160K *
Plano, TX 75025In-Person
Consumer Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree and 12+ years in Channel or B2B marketing
  • Experience managing direct and indirect teams, including agency oversight
  • Background in brand or channel marketing with focus on digital channels
  • Familiarity with marketing channels in the high-tech product industry
  • Comfortable in fast-paced, dynamic environments and working with cross-functional teams
  • Advanced proficiency in Microsoft Excel and PowerPoint; AI fluency preferred
  • Strong written and verbal communication skills

Responsibilities

  • Collaborate with the Display Integrated Marketing team to create marketing assets for digital channels
  • Launch and manage lead generation campaigns to create sales pipeline
  • Oversee content and social media calendar for multiple platforms
  • Manage a team of creative designers developing marketing collateral
  • Coordinate with various business units to optimize budget spend
  • Participate in events for content filming and production
  • Share monthly campaign performance reports and insights with marketing teams

Benefits

  • Medical, Dental, Vision, and Life Insurance coverage
  • 401(k) retirement plan
  • Employee Purchase Program
  • Tuition Assistance after 6 months
  • Paid Time Off policy
  • Student Loan Program after 6 months
  • Wellness Incentives and bonuses based on performance
Full Job Description
Position Summary

This role is not eligible for immigration sponsorship

Role and Responsibilities

Role and Responsibilities:
  • Collaborate closely with the Display Integrated Marketing team to create compelling marketing assets for digital channels and Sales support. This could be sales presentations or pitches, case studies, social content, event support, white papers, one-pagers or flyers, website content, webinars, etc.
  • Oversee key team R&Rs:
  • CRM & Lead Generation: launch and manage lead generation campaigns to generate pipeline and create demand for Sales execution. Measure results through regular performance reviews with agency partners to ensure pipeline health and marketing-led lead creation.
  • Content & Social: oversee content and social calendar across LinkedIn, Facebook, Instagram, X and YouTube to ensure exposure of Display success stories and installs, identify new opportunities to expand reach and awareness, create pull through from written case studies and content from marketing campaigns and other touchpoints.
  • Creative Services: oversee team of creative designers who develop content and collateral in-house. Provide timely feedback, ensure request pipeline is clean and properly timed, prioritize as needed for customer meetings.
  • Work with cross-divisional and cross-functional groups, such as Sales, training and other business units, to maximize MDF spend and shared platforms
  • Attend events as needed to participate in or oversee content filming and production on-site
  • Share campaign performance reporting monthly and insights for new opportunities within digital channels with local and global marketing teams for visibility


Skills & Qualifications:
  • Bachelor's Degree and 12+ years of relevant experience in Channel or B2B marketing
  • Experience managing direct and indirect teams, to include agency oversight
  • Prior experience in brand or channel marketing with emphasis on digital channel execution
  • Familiarity with marketing and sales channels within high-tech product technology industry preferred
  • Agency experience a plus
  • Comfortable working in a dynamic, fast paced industry and matrixed organization with cross-functional partners
  • Advanced Microsoft Excel and Microsoft PowerPoint knowledge and skills; AI fluency and prompting skills to create efficient workflows
  • Must possess a strong articulate communication style, both written and verbal skills


Skills and Qualifications

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

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About Samsung Electronics Co., Ltd.

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