Director Digital MarketingQualifications- Bachelor's degree in Marketing, Business, Computer Science, Communications, or a related field required.
- Master's degree (MBA, Marketing, or related discipline) preferred.
- 10+ years of progressive experience in marketing technology, digital marketing, CRM, customer experience, marketing operations, or related disciplines.
- 5+ years of people leadership experience managing high-performing teams, including direct reports, cross-functional teams, and external vendors.
ResponsibilitiesCross-Functional Leadership & Vendor Management- Lead a cross-functional MarTech team (internal staff and external vendors/agencies)
- Evaluate, select, and manage relationships with technology vendors (CRM, automation, analytics, content platforms).
- Foster collaboration with underwriting, claims, product and distribution leaders to align MarTech solutions with enterprise goals.
Data Analytics & Insights- Own the marketing data strategy, ensuring integration of policyholder, broker, and campaign data.
- Collaborate for dashboard and KPIs to measure acquisition cost, retention, and campaign ROI.
Customer Experience & Engagement- Design and deploy digital touchpoints (email, portals, web, social, chatbots, AI-driven personalization) to improve Members engagement.
- Leverage technology to deliver timely, relevant, and compliant content to prospects, members, brokers, and partners.
- Measure and enhance customer experience across acquisition, onboarding, servicing, and renewal journeys.
Marketing Technology Strategy & Alignment- Define and lead the marketing technology vision aligned with the company's growth objectives in the medical malpractice space.
- Ensure MarTech stack (CRM, Automation, analytics, personalization, AI tools) supports agent/broker distribution, direct-to-physician outreach, and retention strategies.
- Partner with business leaders, underwriting, compliance, and IT to align MarTech initiatives with regulatory requirements and customer needs.
- Stay ahead of emerging technologies (AI, generative content, personalization, customer data platforms) and assess applicability in the medical malpractice sector.
- Pilot and scale new capabilities that improve efficiency, reduce acquisition costs, and strengthen broker/physician engagement.
- Build a culture of test-and-learn, with A/B testing, journey optimization, and experimentation.
People Leadership, Culture, & Talent- Clearly define and communicate team roles, expectations, and responsibilities. Provide coaching, guidance, and support to help employees achieve performance and development goals.
- Deliver consistent, constructive feedback to recognize achievements, address challenges, and reinforce desired behaviors.
- Conduct regular 1:1 meetings and ensure timely completion of performance review cycles, maintaining alignment and accountability.
- Hold staff accountable for compliance with organizational policies and standards.
- Foster a culture of continuous learning, innovation, and accountability by encouraging team members to pursue new challenges and opportunities.
- Model and reinforce organizational values, actively recognizing and celebrating behaviors that exemplify them.
Learning Development & Compliance- Maintain full compliance with all organizational policies, procedures, and established standards (e.g. accurately recording time worked, Submitting PTO, mandatory corporate training)
- Keep technical knowledge and skills current to effectively support department priorities.
- Complete all performance and development activities-including the performance review process -in a timely manner. Fulfill all required training and development obligations to maintain essential skills and credentials.
- Complete all mandatory compliance courses on time, meeting corporate training standards.
- Pursue additional learning opportunities that strengthen professional capabilities and contribute to team and organizational performance, with prior manager approval.
Other Duties as Assigned- Support enterprise and departmental objectives by taking on assigned projects and delegated tasks with accountability, attention to detail, and timely execution.
- Identify and implement process improvements that enhance business efficiency and strengthen organizational effectiveness.
- Proactively provide regular updates to leadership on project status, deliverables, and outcomes.
- Maintain flexibility and agility to take on additional responsibilities as organizational needs evolve.
Salary Range: $131,102 - $172,072 . Compensation varies based on skills, knowledge, and education. We consider factors such as specialized skills, depth of knowledge in the field, and educational background to ensure fair and competitive pay.
BenefitsWe offer competitive compensation, an incentive bonus plan, outstanding career opportunities, an exceptional work environment, and an impressive benefits package, which starts with medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; and an employee assistance program. There's more:
- Health, dental, and vision insurance
- Health care tax-free spending accounts with a company match
- 401(k) and Roth IRA with company match, as well as catch-up plans for both
- Vacation days, sick days, and paid personal days each calendar year (with vacation increases based on length of service)
- Paid holidays each calendar year
- Life and travel insurance
- Tax-free commuter benefits
- In-person and online learning opportunities
- Cross-function career opportunities
- Business casual work environment
- Time off to volunteer
- Matching donations to qualifying nonprofit organizations
- Company-sponsored participation at non-profit events
