The
Director, Digital Marketing & Content Strategy is a team leader within Inland's marketing shared services "digital success" vertical. In this newly created position, this person will be responsible for shaping and executing the enterprise-wide digital marketing and content strategy across a diverse portfolio of real estate and finance-focused entities. This role drives the vision, development, and optimization of digital content, ensuring alignment with business objectives and brand standards. The Director leads a team of content professionals, collaborates with marketing and IT leaders across the enterprise, and champions innovation in digital storytelling, multichannel engagement, and data-driven content performance.
This role is open to a hybrid format with the expectation of being in the office at least 3 times per week and will report to the Chief Marketing Officer.
CORE RESPONSIBILITIES: - Uphold the highest standards of integrity, compliance, and ethical conduct with company policies and in all content and digital marketing activities.
Strategic Leadership:- Develop and oversee the integrated digital and content strategy for Inland's entities, ensuring alignment with organizational goals and market trends.
- Lead and mentor a team of content creators and digital marketers within the "digital success" shared services vertical.
- Champion the use of the HubSpot marketing automation platform.
- Create reports, dashboards and other analytics within HubSpot to optimize content performance and lead generation.
- Foster strong partnerships with marketing leaders and other shared services verticals and provide strategic counsel on digital opportunities and challenges.
Content Development & Optimization:- Guide the creation of compelling, digital-first, audience-centric content for web, social, email, video, and other digital channels.
- Oversee editorial calendars, campaign planning, and content governance to ensure consistency and quality.
Digital Innovation & Multichannel Storytelling:- Support adoption of HubSpot across business entities and advocate for emerging digital tools and best practices in interactive media production.
- Partner with business marketing strategists to ensure the development of content-rich landing pages, social media assets, and multimedia collateral that elevate brand engagement.
SUPERVISORY RESPONSIBILITY:- Supervise current content and digital marketing staff within the marketing department's shared services vertical
- Management of external agencies and vendors as needed
QUALIFICATIONS/EDUCATION:- Bachelor's degree in marketing, communications, digital media, or related discipline (Master's preferred)
- 8+ years of progressive experience in digital marketing, content strategy, or communications, with at least 3 years in a leadership role
- Experience in real estate or financial services preferred
SKILLS & COMPETICENCIES:
- Leader with proven skills to drive digital engagement and content excellence
- Exceptional written, verbal, and visual communication skills
- Advanced proficiency in marketing automation (HubSpot), analytics, and creative software (Adobe Creative Suite)
- Strong project management, organizational, and interpersonal skills
- Data-driven mindset with ability to interpret performance metrics to optimize strategy
- Collaborative, innovative, and adaptable in a fast-paced environment
Annual Base Salary Range: $
125,000-$145,000. This position is eligible to participate in the company's annual discretionary bonus program.
Inland offers a competitive range of
benefits for eligible Full-time employees:
- Medical/Dental/Vision insurance (PPO)
- Participation in the company 401(k) plan with a company match
- Vacation Time, Nine Paid Holidays, Three floating holidays per year
- Sick time
- Tuition reimbursement opportunity
- Company-paid life insurance equaling your annual base salary
- Company-paid short-term and long-term disability
- Paid Parental Leave
This position is eligible as an internal promotion opportunity.
To learn more about the Benefits Inland offers its employees please click the link to learn more.
