Job Summary

Granicus is seeking a commercially driven, technically fluent Director of Digital Experience to own and operate the company's digital experience ecosystem-including website architecture, UX/UI, paid media traffic, and digital performance optimization. This leader is responsible for ensuring Granicus' website and digital channels function as a high-performing growth engine-driving qualified pipeline, accelerating buyer journeys, and delivering a best-in-class customer experience.

This is not a traditional web management role. This is a revenue-impacting leadership role responsible for the strategy, architecture, performance, and continuous optimization of Granicus' digital presence. The Director will oversee the website as a platform, manage paid and organic traffic acquisition, and ensure all digital touchpoints are architected to maximize engagement, conversion, and pipeline contribution.

What Your Impact Will Look Like

1. Own Granicus' Website as a Growth Platform

Lead the strategy, architecture, and ongoing optimization of Granicus' global website. This role ensures the website clearly communicates Granicus' platform value and converts traffic into qualified pipeline.

Responsibilities include:
• Website structure, navigation, and information architecture
• Page hierarchy, internal linking, and user flow optimization
• Landing page strategy and development
• Conversion path design and optimization
• CMS ownership and governance
• Site speed, performance, and technical health
• Mobile responsiveness and accessibility compliance

2. Lead UX/UI and Digital Experience Design

Ensure Granicus delivers a best-in-class digital experience aligned to modern SaaS standards.

Responsibilities include:
• UX strategy and user journey optimization
• UI design oversight and design system governance
• Conversion-focused page design and layout
• Continuous usability testing and improvement
• Buyer journey mapping across digital touchpoints

3. Own Paid Media and Digital Traffic Acquisition

Lead strategy and execution for digital traffic generation. Ensure traffic acquisition aligns to pipeline and revenue objectives-not vanity metrics.

Responsibilities include:
• Paid search
• Paid social
• Display and retargeting
• Digital campaign landing page alignment
• Media agency management (if applicable)
• Traffic quality and efficiency optimization

4. Own Web Analytics, Digital Performance, and Conversion Optimization

Establish Granicus' digital performance measurement framework and optimization roadmap. Translate performance insights into actionable optimization initiatives.

Responsibilities include:
• Website analytics ownership (Google Analytics, Adobe, etc.)
• Conversion rate optimization strategy
• Funnel performance analysis
• Traffic source performance tracking
• Digital attribution and reporting
• A/B and multivariate testing programs
• Continuous experimentation roadmap

5. Own Digital Infrastructure and Martech Integration

Ensure Granicus' website and digital systems operate as a modern, integrated growth platform.

Responsibilities include:
• CMS platform ownership
• Integration with CRM, marketing automation, and analytics platforms
• Tag management and tracking infrastructure
• Technical SEO foundation and optimization
• Data integrity and performance tracking accuracy

You Will Love This Job If You Have

10+ years of experience in digital marketing, web strategy, or digital experience leadership, preferably within B2B SaaS environments.

Strong expertise is required in:
• Website architecture and management
• UX/UI and conversion optimization
• Paid media strategy and execution
• Digital analytics and performance measurement
• CMS platforms (WordPress, Drupal, Sitecore, Webflow, etc.)
• Martech integrations
• Technical SEO fundamentals

The ideal candidate is:
• Commercially minded: Understands how digital experience drives pipeline and revenue.
• Technically fluent: Understands website infrastructure, analytics, and platform integrations.
• Performance-oriented: Driven by measurable outcomes and continuous optimization.
• Strategic but execution-capable: Can define roadmap and ensure delivery.
• Customer-obsessed: Deep focus on user experience and buyer journey.

Pay Range

USD $160,000.00 - USD $185,000.00 /Yr.

Security and Privacy Requirements

• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

The Team

• We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

The Benefits

At Granicus, we offer a comprehensive and flexible benefits package designed to support your well-being, growth, and work-life balance-starting from day one.

Here's what you can expect as a U.S.-based team member:

Flexibility & Balance

• Flexible Time Off - Take the time you need to rest, recharge, and live your life.
  
• Company-Wide Wellbeing Days - Paid days off to unplug and focus on your mental health.
  
• Work From Home Reimbursement - Support a productive home office environment.

Health & Wellness

• Multiple Health Plan Options - Including a 100% employer-paid plan.
  
• Employer HSA Contributions - When enrolled in a High-Deductible Health Plan.
  
• Fitness Reimbursement Program - Stay active, your way.
  
• On-Demand Mental Health Support - Access to Headspace and other wellness tools.

Family & Future

• Paid Parental Leave - For both birthing and non-birthing parents.
  
• Traditional & Roth 401(k) - With a generous company match.
  
• Life & AD&D Insurance - 100% employer-paid coverage for peace of mind.

Growth & Recognition

• Online Learning Platforms - Fuel your professional development.
  
• Competitive Salary & Bonuses - Your contributions are valued and rewarded.