Universal Music Group

Director, Digital Creative

Universal Music Group$96K — $150K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in eCommerce digital creative direction
  • Ability to craft immersive and compelling digital environments
  • Proven collaborative skills in a team-oriented creative production
  • Passionate about digital experiences and user engagement
  • Strong understanding of the intersectionality between fashion and music
  • Preferably deep expertise in either fashion eCommerce or music, ideally both

Responsibilities

  • Oversee the creative vision for artist stores and eCommerce experiences
  • Set clear visual and experiential direction for UX/UI and digital design
  • Integrate brand identity with user experience to enhance storefront engagement
  • Lead the narrative and content flow on artist digital platforms
  • Develop scalable creative frameworks and design systems
  • Utilize fan insights to inform and evolve creative strategies
  • Act as a trusted partner to internal stakeholders and artists, ensuring clear communication of creative direction

Benefits

  • Comprehensive medical, dental, and vision coverage
  • 100% coverage for in-network mental health outpatient services
  • Fertility coverage for eligible participants
  • Wellbeing reimbursement up to $720/year for health-related expenses
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 401(k) with immediate vesting and additional contributions
  • Flexible Paid Time Off (PTO) and a paid Winter Break
  • Generous paid parental leave for all types of parents
  • Summer Fridays and 10 company holidays, including Wellbeing Day
Full Job Description
Famehouse, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry's best-in-class service to connect artists with their fans. Established & headquartered in Philly, Fame House powers eCommerce for UMG's labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration, both within FH and with our partners. We are passionate about the impact of eCommerce for artists, providing a full service solution to grow an artist's owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.

How we LEAD:

Merchandise and e-commerce is part of the fabric of music culture. For artists, it's a way to develop and further articulate their brand. For fans, it's another pathway to connecting with an artist and the culture they represent.

Famehouse is seeking a Creative Director within our Digital Creative Services team. This role will sit at the forefront of connecting artists with their fans across all digital touchpoints, leading brand expression, art direction, and UX/UI across artist merchandising and e-commerce experiences. This role is responsible for shaping how artist brands translate into best-in-class digital storefronts, campaigns, and commerce ecosystems, connecting visual identity, content, and user experience into a cohesive, artist-led narrative.

You will oversee projects from inception through launch, guiding multidisciplinary teams to deliver thoughtful, high-impact creative work that balances brand, usability, and commercial performance.

How You'll CREATE
  • Own the overarching creative vision for artist stores, brand system implementation, and e-commerce experiences.
  • Set and maintain a clear visual and experiential direction across UX/UI, digital design, content, and campaign touchpoints.
  • Oversee the integration of brand identity, art direction, content, and UX to create seamless, engaging storefront experiences.
  • Lead the creative development of artist stores, ensuring visual storytelling, navigation, and content work together intuitively.
  • Establish and evolve creative frameworks, design systems, and experience principles that scale across projects.
  • Partner with insights and research teams to translate fan behavior, performance data, and learnings into creative strategy.
  • Continuously refine creative approaches based on results, cultural trends, and emerging digital best practices.
  • Act as a trusted creative partner to labels, artists, managers, and internal stakeholders by communicating creative direction with clarity and confidence, building trust and alignment across teams.
  • Balance artist expression, brand integrity, UX best practices, and commercial objectives.


Bring your VIBE
  • 5-7 year's experience with Ecomm digital creative direction
  • You don't just make decks, you create worlds that people want to live in, then sell them
  • You understand that creative production is a team sport and foster a collaborative environment
  • You are obsessed with digital experiences, but no, really.
  • You understand that function dictates form, but emotion dictates action
  • You exist at the intersection of fashion and music
  • Deep experience within either fashion Ecomm OR Music, both preferred.


Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

  • Comprehensive medical, dental, and vision coverage
  • Including 100% coverage for out-patient in-network mental health services
  • Fertility coverage for eligible medical plan participants
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution


A variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent


Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Job Category:
Creative, Design & Production

Salary Range:
$96,660 - $150,000

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

About Universal Music Group

Universal Music Group (UMG) is a global music corporation that is a subsidiary of the French media conglomerate Vivendi. The company was founded in 1934 as Decca Records and has since grown to become the largest music company in the world, with a market share of over 30%. UMG owns and operates a wide range of record labels, including Capitol Records, Def Jam Recordings, and Island Records, and has a roster of over 4,000 artists. In addition to music production and distribution, UMG also operates several other businesses, including music publishing, merchandising, and film and television production.
Learn more about Universal Music Group
Size
7,000 employees
Industry
Founded
1934

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