Funko

Director, Digital and Retail Technology Products

Funko$150K — $200K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in Digital Product Management or related fields.
  • 3+ years of experience leading product teams.
  • Proven skills in managing digital product portfolios and customer experiences.
  • Familiarity with agile product delivery environments.
  • Strong analytical ability with a focus on data-driven decision-making.

Responsibilities

  • Define and implement the product vision and roadmap for digital offerings.
  • Lead efforts to discover new customer and business opportunities.
  • Establish success metrics and KPIs that align with company goals.
  • Drive prioritization of product initiatives across the organization.
  • Collaborate with various stakeholders to ensure product alignment and success.

Benefits

  • Competitive compensation package with comprehensive benefits.
  • 401(K) plan with company matching contributions.
Full Job Description
Description

The Director of Digital and Retail Technology Products is responsible for defining and executing the product vision, strategy, and roadmap for Funko's digital ecosystem. This role leads the product management function across eCommerce, customer-facing digital experiences, mobile applications, digital marketing platforms, retail technologies and emerging AI-powered capabilities.

They will partner closely with business leaders across Marketing, eCommerce, Retail, Creative, Customer Experience, Data & Analytics, and Technology to identify opportunities, prioritize investments, and deliver digital products that drive customer engagement, revenue growth, operational efficiency, and innovation. This leader will champion a product-centric culture, leveraging customer insights, analytics, experimentation, and artificial intelligence to continuously improve the digital experience and accelerate business outcomes.

What You'll Do:
Product Strategy & Leadership
  • Define and execute the vision, strategy, and multi-year roadmap for Funko's digital product portfolio.
  • Lead product discovery efforts to identify customer, fan, and business opportunities.
  • Establish product goals, KPIs, and success metrics aligned to company objectives.
  • Drive prioritization decisions across competing business initiatives and investments.
  • Build and mature product management best practices, frameworks, and operating models.

Digital Innovation
  • Develop and lead Funko's digital product strategy, identifying opportunities to enhance customer experiences, personalization, content creation, search, merchandising, and operational efficiency, with AI as an enabler.
  • Establish governance, measurement, and adoption strategies for AI-powered products and features.
  • Stay current on emerging digital and AI trends and translate them into actionable business opportunities.

Customer Experience & Growth
  • Champion customer-centric design and data-driven decision making across digital channels.
  • Partner with UX, Analytics, Marketing, and eCommerce teams to improve conversion, engagement, retention, and customer satisfaction.
  • Leverage customer insights, research, and experimentation to continuously optimize digital experiences.
  • Advocate for fan and customer needs throughout the product lifecycle.

Cross-Functional Leadership
  • Collaborate with Technology, Marketing, Creative, Operations, Retail, and executive stakeholders to align priorities and drive successful product outcomes.
  • Lead product portfolio planning, business case development, and roadmap communications.
  • Facilitate stakeholder alignment and ensure transparency around priorities, tradeoffs, and outcomes.
  • Manage strategic vendor and platform relationships supporting the digital product ecosystem.

Team Development
  • Lead, coach, and develop a high-performing team of Product Managers and Product Owners.
  • Foster a culture of accountability, innovation, experimentation, and continuous improvement.
  • Establish product management standards, career development pathways, and performance expectations.

What You'll Bring:
  • 8+ years of experience in Digital Product Management, Product Leadership, eCommerce, or Digital Experience roles.
  • 3+ years leading product teams and driving cross-functional initiatives.
  • Experience managing digital product portfolios and customer-facing digital experiences.
  • Experience working within agile product delivery environments.

Product & Business Expertise
  • Strong understanding of modern eCommerce, digital marketing, customer engagement, and digital experience platforms.
  • Proven ability to translate business objectives into product strategies and measurable outcomes.
  • Strong analytical mindset with experience leveraging customer insights and data to drive decisions.
  • Experience building business cases, prioritizing investments, and managing product roadmaps.

AI & Innovation
  • Demonstrated experience evaluating and implementing AI-enabled products, capabilities, or business solutions.
  • Understanding of generative AI, personalization, automation, and data-driven customer experiences.
  • Ability to communicate AI opportunities and risks to both technical and non-technical stakeholders.

Leadership
  • Strong stakeholder management and executive communication skills.
  • Ability to influence across organizational boundaries and drive alignment.
  • Proven success leading through change in fast-paced, evolving environments.
  • Passion for innovation, customer experience, and continuous improvement.

Salary Information
The base salary range for this position in the selected city is $150,375 - $200,500 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

What Funko Offers
Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company.

Work Environment
The noise level in the work environment is usually moderate. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand and walk. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

This onsite position is based in Everett, WA. Local candidates will be considered first.

Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company.

About Funko

Funko is a consumer goods company that specializes in making pop culture collectibles, including vinyl figures, action toys, and plush toys. The company was founded in 1998 by Mike Becker and has since grown to become one of the largest pop culture collectible manufacturers in the world. Funko's products are sold in over 100 countries and the company has partnerships with many well-known brands, such as Disney, Marvel, and Star Wars. Funko is known for its distinctive bobblehead-style figures, which have become highly collectible among fans. The company is headquartered in Everett, Washington.
Learn more about Funko
Size
1,138 employees
Market Cap
$514.4 million
Industry
Net Income
$3.9 million
5 Year Trend
+19.3%
Revenue
$652.5 million
NASDAQ

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