Position Title: Director Demand Generation (Full Time / Exempt)
Who'll You Report To: Chief Executive Officer
Job Description
Vimly is looking for a hands-on marketing leader to build and run demand generation from the ground up. As a department of one, you'll own the full marketing function, but your primary focus will be generating and accelerating pipeline through targeted demand generation and account-based marketing (ABM) programs in a competitive market. This is a high-ownership role for someone who wants to build a marketing engine, not just manage one.
Job Responsibilities:
- Own end-to-end demand generation strategy and execution, including email, paid, content syndication, and webinar programs that build qualified pipeline in a tight, competitive market.
- Design, launch, and manage account-based marketing (ABM) programs for target enterprise accounts, aligning content and outreach with sales priorities to accelerate deal velocity.
- Serve as Vimly's sole marketing function, collaborating with department heads in setting priorities across brand, content, and demand generation while managing the marketing budget, tools, and vendor relationships.
- Partner closely with sales leadership to define and refine target account lists, track pipeline and revenue contribution, and continuously optimize campaigns based on performance data.
Qualifications:
- 5+ years of B2B marketing experience with a strong track record in demand generation and account-based marketing (ABM), ideally at a SaaS or technology company.
- Hands-on experience planning and running multi-channel campaigns (email, paid media, content, webinars) and managing marketing automation and ABM platforms such as HubSpot, Marketo, 6sense, or Pardot.
- Proven ability to partner closely with sales to build and execute account-based strategies that generate and accelerate pipeline.
- Comfortable operating as a team of one, balancing strategic planning with day-to-day campaign execution in a fast-paced, resource-constrained environment.
What Will Help You Excel
- Alignment with Vimly's core values and strategic goals.
- Solid organizational skills along with an aptitude for information technology
- Leadership abilities; influencing and galvanizing others to follow you toward a solution
- Strong interpersonal written and oral communication skills
- Demonstrated ability to provide excellent internal and external customer service
- Detail oriented with excellent organizational skills and an aptitude for information technology
- Adaptable, flexible, and able to work well under ambiguity
- Ability to work independently with minimal daily direction from manager
- Experience working in a fast-paced environment similar to a high-tech start-up
What We Offer
Base salary: $150,000 - $160,000. Eligible for annual bonus earnings, up to 15% of annual salary. Actual compensation offered may vary depending upon many factors, including a candidate's skills, qualifications, experience, and location.
Salary is only one component of the Vimly Benefits Solution Total Rewards Program. Vimly offers its eligible employees and their dependents (including domestic partners) a comprehensive and competitive benefits package:
- Medical, Dental and Vision Coverage
- 20 PTO days accrued within the first year (includes sick time)
- 12 holidays per year, Diversity Time Off and Paid Volunteer Time Off
- Long-term and Short-term Disability Insurance
- Voluntary Long-Term Care (LTC) insurance
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- MetLife Voluntary Benefits
- Employee Assistance Program
