About the RoleWe're hiring a Director, Demand Generation to own inbound pipeline end-to-end - the demand-gen obsessive who turns a meaningful six-figure digital budget and a stable of AI agents into the pipeline this company runs on: SEO, content, paid, and an AI-led lead-gen stack.
You will own inbound MQLs and pipeline contributions across every channel. This role reports directly to the CEO.
You will:- Own all demand generation - SEO, content, paid search and social, programmatic, ABM, partner and co-marketing, and events - driving >40% of net-new pipeline, 3x inbound MQLs, and 10x search visibility by month 6.
- Manage a meaningful six-figure annual digital marketing budget plus a substantial trade show and conference budget, both expanding materially each year. Pick the bets, kill what's not working, double down on what is.
- Build the AI-driven content engine: programmatic SEO at scale, automated competitor and ICP research, and AI-assisted content production.
- Map and harvest the entire US/Canada hauler ICP, stand up non-form lead identification, retargeting, and account-level scoring - and hand a clean, scored list to BDRs and AEs daily.
- Own the website, blog, customer stories, and product launches; coordinate with the GTM Engineer on conversion experiments, demo environments, and landing pages.
- Position TrashLab as the AI-native, modern alternative to the legacy incumbents - own the narrative and the keyword real estate that comes with it.
You are a great fit if:- You have 7+ years in B2B SaaS demand gen, with at least 3 years owning the function as a Director or Head - not just a senior IC.
- You write code or AI scripts to solve marketing problems - Python, JS, scraping, n8n/Zapier, custom GPT agents - and you actually ship.
- You've personally driven 5x+ organic traffic growth (or equivalent paid efficiency gains) at a B2B SaaS company in the last 3 years, and you can show the chart.
- You're fluent in HubSpot (or Marketo/Pardot), GA4, Search Console, SEMrush/Ahrefs, Clay, Apollo, or equivalents.
- You think in funnels and unit economics - CPL, MQLSQL, CAC payback, blended LTV/CAC - not vanity metrics.
- You have a vertical SaaS background (field service, construction tech, fleet/logistics, FinTech) - strongly preferred.
CompensationThe base pay range for this role is $150,000 - $180,000 per year, plus equity. Benefits include unlimited PTO, health, vision, and dental insurance, and 401k.
CompensationThe base pay range for this role is $150,000 - $180,000 per year.
