The
Director of Demand Generation owns the inbound and digital pipeline motion across our global markets. This role reports to the SVP of Marketing and is accountable for marketing-sourced pipeline contribution against quarterly and annual targets.
* Please note this role requires working from the Recorded Future office in Boston, MA at least 3 days per week
What You'll Do:- Own global demand generation strategy and execution across the full portfolio: campaigns, paid media, ABM, email and nurture, webinars, free tools, SEO and GEO, blog, content calendar, and inbound routing
- Carry, track, and report on a marketing-sourced pipeline number to senior leadership, with visibility into cost per MQL, cost per opportunity, and pipeline percentage
- Lead a team spanning campaigns, ABM, content, and lifecycle marketing, with regional alignment to dedicated marketing leads across global geos
- Build and scale enterprise ABM programs in close partnership with sales, targeting strategic accounts across key verticals
- Own lead definitions, inbound routing logic, and funnel stage accountability in partnership with sales and revenue operations, driving alignment through shared metrics and regular reporting cadences
- Drive SEO, GEO, and website conversion rate optimization in partnership with marketing operations to grow organic pipeline and improve funnel performance
- Oversee the blog, content calendar, and free tools as demand generation assets, ensuring each serves pipeline goals
- Own and manage the demand generation budget, including forecasting, pacing, and performance-based reallocation
- Run A/B testing and experimentation across campaigns, email, paid, and landing pages to drive continuous funnel improvement
- Collaborate cross-functionally with product marketing, brand, and field marketing, and manage agency and vendor relationships to ensure aligned execution
What You'll Bring:- Ten or more years of B2B marketing experience, with five or more years leading demand generation functions
- Demonstrated track record of owning and hitting a marketing-sourced pipeline number
- Experience building and running enterprise ABM programs with sales as a co-owner
- Experience running demand generation across global markets
- Experience owning and managing a demand generation budget, including forecasting and performance-based reallocation
- Proficiency with Marketo, Salesforce, and at least one ABM platform
- Fluency applying AI to marketing workflows, including campaign optimization, content operations, personalization, and reporting at scale
- Strong analytical skills with a data-driven approach to campaign optimization and budget allocation
- Cybersecurity or technical enterprise B2B background strongly preferred
What Success Looks Like:- Marketing-sourced pipeline contribution against quarterly and annual targets
- Improvement in MQL-to-SQL conversion rates over time
- Reduction in cost per MQL and cost per opportunity
- ABM account engagement and progression within the strategic account tier
- Efficient budget utilization with spend allocated toward highest-performing channels and programs
#LI-Hybrid
The base salary range for this full-time position is $167,000-$234,000. Our salary ranges are determined by role, level, and location. The salary displayed reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.
