We are looking for an ambitious and results-driven Director, Demand Generation & ABM to join our growing team. This role, with a focus on building and leading the programs and people that translate Albert's category narrative into measurable pipeline and revenue, will play a key part in driving successful outcomes for Albert's most strategically important growth initiatives.
If you are passionate about cutting-edge technology and thrive in a fast-paced, mission-driven environment, we want to hear from you.
What you'll doStrategy & Delivery- Own marketing-sourced and marketing-influenced pipeline targets; define and execute the channel and program mix required to hit quarterly and annual pipeline goals across a defined set of 220 high-value enterprise accounts.
- Build and lead Albert's ABM approach from the ground up - including account segmentation, tiering, and play design - across paid, email, events, and executive engagement programs.
- Set the integrated marketing strategy that connects demand generation, web, SEO/GEO, and events into a single, coherent pipeline engine; ensure every channel and program is tied to measurable revenue outcomes.
- Define Albert's organic and generative engine optimization strategy, positioning the company to capture intent and authority in a category it is actively defining.
Execution & Collaboration- Personally own and execute demand generation and ABM programs across LinkedIn, retargeting, outbound email alignment, and content-driven executive engagement.
- Lead, develop, and hold accountable a small team of direct reports responsible for web performance, SEO/GEO, and field and executive events.
- Partner with sales leadership and SDRs on target account selection, outreach sequencing, and conversion strategy from initial engagement through to qualified pipeline.
- Work with marketing operations to define attribution models, build pipeline reporting, and continuously test and optimize for funnel efficiency.
- Orchestrate a cross-functional pod spanning product marketing, content, marketing operations, and design - driving alignment and accountability toward shared pipeline goals.
Leadership & Impact- Build and develop a high-performing small team; set clear expectations, create growth paths, and ensure delivery quality across web, SEO/GEO, and events without requiring constant oversight.
- Define what pipeline success looks like beyond MQLs; set the measurement standard for the full function and hold the system accountable to revenue outcomes.
- Operate as Albert's internal authority on demand generation strategy and integrated marketing, shaping how the company scales pipeline as it defines a new category in AI-native scientific software.
- Represent the marketing function in cross-functional planning conversations with sales leadership, product, and executive stakeholders.
You will have- 10+ years of experience in B2B demand generation, growth marketing, or integrated marketing roles, with a demonstrable track record of owning or directly influencing pipeline targets.
- Proven experience leading and developing direct reports - building a team's capability and holding it accountable to outcomes, not just activities.
- Background in SaaS or B2B technology required; experience in life sciences, scientific software, or enterprise R&D preferred.
- Proven ability to build demand programs from scratch in a high-growth or early-stage environment - not only optimizing existing infrastructure.
- Hands-on experience with ABM platforms such as 6sense or Demandbase, as well as paid media execution across LinkedIn and retargeting channels.
- Working knowledge of SEO and GEO strategy in a B2B context - understanding how organic and AI-driven search shapes buyer awareness and category authority.
- Experience owning or overseeing field and executive event programs as pipeline-generating channels, not just brand activities.
- Strong track record partnering with sales teams and SDRs on target account strategy, outreach sequencing, and MQL-to-SQL conversion improvement.
- Ability to think in systems - how channels connect, how accounts move through stages, and how to turn engagement into revenue - combined with the willingness to execute directly when needed.
- Excellent written and verbal communication skills; able to engage with technical and non-technical audiences including sales leadership and executive stakeholders.
- Collaborative mindset with the ability to drive outcomes through cross-functional pods and direct reports across time zones.
Key competencies- Systems Thinking: Designs and manages how channels, teams, and programs connect into a unified pipeline engine; sees the full funnel and leads others toward it.
- Grit: Builds programs from scratch and drives toward revenue outcomes without requiring an established infrastructure; does not wait for perfect conditions.
- Leadership: Develops direct reports deliberately, sets clear expectations, and drives cross-functional pod accountability without direct authority over every contributor.
- Collaboration: Works effectively across sales, product marketing, content, and operations; achieves outcomes through influence as much as through ownership.
- Adaptability: Moves fluidly between strategic planning and hands-on execution; adjusts approach as the category, buyer, and company evolve.
- Innovator: Brings fresh approaches to demand generation and organic discovery in a category that is still being defined; comfortable building where no playbook exists.
