Springfield, Massachusetts
THE JOB:The Director Direct Marketing Operations executes all Direct Marketing campaigns and messaging tests. Acts as a liaison to support functions and works to optimize the execution of direct marketing campaigns. The Director Direct Marketing Operations will maintain a strong and productive relationship with partner, corporate, property, and vendor contacts. All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.
THE DAY-TO-DAY:- Executes Direct Marketing strategy across properties covering gaming and non-gaming campaigns.
- Oversees final deployment to customers and conducts final error check.
- Establishes and fosters best practices that optimize database segmentation and campaign process.
- Trains managers/specialists to ensure accurate and timely codification.
- Drives "user adoption" of marketing technology; and collaborates with IT to troubleshoot issues.
- Responsible for spot checking within campaigns and ensuring rules have been applied.
- Reviews pacing reports and makes necessary adjustments to increase campaign effectiveness.
- Manages test and learn campaigns, implements changes from key learnings.
- Achieves Key Performance Indicators: Average execution time per campaign, percentage of on-time campaigns, satisfaction scores/internal feedback, delivery rate, spam percentage, and bounce percentage.
- Coaches each employee to identify personal goals and developmental needs, identifying training needs as required; ensure each employee completes all required departmental and company training and conduct periodic performance evaluations.
- Provides leadership for all reporting department's Human Resources responsibilities to include creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company's diversity commitment.
THE IDEAL CANDIDATE:- The ideal candidate holds a Bachelor's degree and has 4+ years of experience in marketing, casino, hospitality, or a related field. They bring expertise in direct marketing strategy, including customer segmentation, valuation, and reinvestment across gaming and non-gaming.
- They have experience working across marketing functions and understand campaign financials and key performance drivers. They are data-driven, customer-focused, and able to develop targeted campaigns that drive engagement and revenue growth.
THE PERKS & BENEFITS:- Wellness incentive programs to help you stay healthy physically and mentally
- Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
- Free meals in our employee dining room
- Free parking on and off shift
- Health & Income Protection benefits (for eligible employees)
- Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
VIEW JOB DESCRIPTION:https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=19384
Pay Range:The pay range for this role is:
$103,900.00 - $138,600.00
This range represents a good faith estimate of the salary range that MGM reasonably expects to pay for the position upon hire. The actual salary offer will take into account a wide range of factors, including location.
This position is eligible to participate in the Company's incentive plan.
Employees in this position are eligible to participate in medical, dental, vision, life insurance, 401(k) plans, and time off plans. Specific program offerings vary by eligibility factors such as geographic location, employment status, and union membership.
