Job Description Summary: The Customer Marketing Director serves as a strategic thought leader for key foodservice customers across the West Region, developing and executing marketing strategies that drive customer value, increase beverage incidence, and accelerate profitable growth. This role is instrumental in joint business planning, innovation pipeline development, and digital marketing initiatives, while partnering across brands, R&D, commercialization, assets, and other internal and external stakeholders to bring customer strategies to life. We are seeking a highly strategic, collaborative, and results-oriented leader with an entrepreneurial mindset, strong digital acumen, and exceptional communication skills.
RESPONSIBILITIES MARKETING STRATEGY AND EXECUTION:
- Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
- Construct & deliver annual marketing calendars that shape and contribute to the customer's long-term planning process, as well as conduct customer marketing stewardship reviews.
- Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.
- Serve as a trusted subject matter expert for the West Region, delivering strategic guidance, best practices, and scalable marketing solutions that accelerate customer growth and business impact across our portfolio.
PARTNERSHIPS:
- Develop long-term customer partnerships with ownership of senior level marketing relationships.
- Champion for both customer and TCCC imperatives internally & externally to deliver on our Growth Promise in all areas.
- Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.
INSIGHTS TO ACTION:
- Present "What" (Consumer and Industry Insights), "So What" (what it means to the customer brand & category) & "Now What" (recommendations in how to apply to customers business) to deliver persuasive selling stories.
- Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on customer specific, channel and consumer insights and linking to brand strategy.
- Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
Qualification & Requirements - Minimum Required: Bachelor's degree in Marketing/Business or equivalent education.
- 5-10 years' business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
- Advanced Strategic Thinking & Application
- Demonstrated personal leadership skills, collaboration and influencing ability
- Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships
- Effective oral and written communication skills and storytelling with the ability to create persuasive selling stories
Location - Irvine, CA
Travel - Approximately 20-30%
Skills:Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process
Pay Range:United States of America: 169,000 USD - 200,000 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):United States of America
City/Cities:Irvine
Travel Required:00% - 25%
Relocation Provided:No
Job Posting End Date:August 2, 2026
