Kantar Retail

Director, Customer Analytics

Kantar Retail • $135K — $155K *
US-AnywhereRemote in California, US
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 6+ years of experience in analytics, customer intelligence, marketing analytics, consulting, or data science.
  • Strong understanding of analytics measurement methodologies like segmentation and churn analysis.
  • Experience designing A/B tests and incrementality measurement approaches.
  • Proficiency in Python, SQL, and analytics platforms like AWS or Google BigQuery.
  • Skilled in data visualization tools such as Tableau or Power BI.
  • Client-facing experience and managing senior stakeholder relationships.
  • Excellent communication skills for technical and business stakeholders.

Responsibilities

  • Serve as a strategic thought partner to client stakeholders across various areas.
  • Translate complex datasets into actionable business insights and recommendations.
  • Present insights and strategic points of view to senior clients.
  • Lead advanced customer analytics initiatives and experimentation frameworks.
  • Support cross-channel performance measurement and attribution initiatives.
  • Drive analytics delivery with onshore and offshore teams.
  • Identify opportunities for growth within client relationships.

Benefits

  • Comprehensive medical plans for a range of health services.
  • Health Savings Account/FSA options.
  • Dental and vision coverage for unique healthcare needs.
  • Wellness program to promote health and well-being.
  • 401k plan with matching contributions.
  • Tuition reimbursement and commuter benefits available.
  • Unlimited paid time off (PTO) to encourage work-life balance.
Full Job Description
Director, Customer Analytics

Location: San Francisco, CA (Hybrid on-site at client location)

Key Responsibilities:

Client and delivery leadership, analytics consulting
  • Serve as a strategic thought partner to client stakeholders across analytics, CRM, marketing, media, customer experience, and business strategy teams
  • Translate complex customer, transactional, and marketing datasets into actionable business insights and growth recommendations
  • Present insights, recommendations, and strategic POVs to senior client stakeholders
  • Lead advanced customer analytics initiatives including segmentation, customer journey analytics, churn analysis, customer lifetime value, campaign analytics, and personalization measurement
  • Design and guide experimentation frameworks including A/B testing, holdout strategies, test-control methodologies, and incrementality measurement approaches
  • Apply statistical and causal measurement methodologies to evaluate marketing effectiveness, personalization performance, and customer engagement initiatives
  • Support cross-channel performance measurement and attribution initiatives
  • Help clients leverage first-party, third-party, and digital data to improve customer engagement, loyalty, retention, and business performance


Delivery Leadership & Team Management
  • Lead analytics delivery across distributed onshore and offshore teams
  • Partner closely with Kantar's Bangalore COE teams to drive high-quality and scalable analytics delivery
  • Provide thought leadership, mentorship, and guidance to analysts, consultants, and analytics teams
  • Ensure delivery excellence across multiple analytics workstreams while fostering collaboration and innovation
  • Support the development of scalable reporting, measurement, and decision-support frameworks


Business Development & growth
  • Identify opportunities to expand analytics solutions within existing client relationships
  • Support proposal development, capability presentations, solution narratives, and client pitches
  • Partner with Kantar client leaders and business development teams to drive growth across existing and new clients
  • Contribute to the development of scalable analytics offerings and reusable frameworks that can be deployed across industries and accounts


Requirements :
  • 6+ years of experience in analytics, customer intelligence, marketing analytics, consulting, data science, or related fields
  • Strong understanding of customer analytics and measurement methodologies including segmentation, experimentation, churn analysis, customer lifetime value, campaign analytics, and personalization measurement
  • Experience designing and evaluating A/B tests, holdout frameworks, test-control methodologies, and incrementality measurement approaches
  • Experience supporting experimentation, personalization, or marketing effectiveness initiatives at scale
  • Strong analytical and statistical problem-solving skills with experience applying causal measurement and experimentation techniques
  • Experience translating complex datasets into actionable business insights and recommendations
  • Proficiency in Python, SQL, and modern analytics environments such as AWS, Azure, or Google BigQuery
  • Experience with data visualization tools such as Tableau or Power BI
  • Experience leading client-facing analytics engagements and managing senior stakeholder relationships
  • Excellent communication and presentation skills with the ability to communicate effectively with both technical and business stakeholders
  • Experience working across cross-functional and global delivery teams


Preferred requirements:
  • Experience in retail, automotive, CRM, loyalty, or customer experience analytics
  • Familiarity with attribution methodologies, causal inference, or synthetic control approaches
  • Experience working within consulting, analytics services, or agency environments
  • Experience supporting personalization, recommendation, or customer decisioning initiatives


Kantar Benefits

We provide a comprehensive, highly competitive benefits package, including
  • Medical plans with comprehensive, affordable coverage for a range of health services
  • Health Savings Account/FSA
  • Dental, Vision and benefits to cover unique healthcare needs
  • Wellness Program
  • 401k with match
  • Tuition Reimbursement, Commuter benefits
  • Unlimited PTO


Location
California, Work from HomeUnited States of America

About Kantar Retail

Kantar Retail is a global retail and shopper specialist with deep and broad expertise in FMCG, retail, and shopper marketing. They work with over 400 clients and have 26 offices in 15 markets. Their services include retail and shopper insights, retail and shopper marketing, and consulting and analytics. They are part of Kantar, the data investment management division of WPP.
Learn more about Kantar Retail
Size
5,000 employees
Industry
Business Services
Founded
2009
* Ladders Estimates

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