Director, Creators & CastingDepartment: Creators & Casting
Employment Type: Full Time
Location: New York
DescriptionThis role is full-time, requires a hybrid work schedule, and is available in New York.
Role OverviewAs a Director on the Creators & Casting team, you'll serve as a client lead and team leader, guiding large-scale creator-led campaigns from strategy through execution. You'll provide a sharp cultural POV, ensure programs deliver measurable impact, and help shape the future of the agency's creator capabilities.
Responsibilities- Lead creator-led programs, ensuring strategies align with brand objectives and cultural insights
- Serve as a trusted strategic partner and client lead, presenting ideas, strategies, and recommendations with confidence to senior brand stakeholders
- Oversee multiple program teams, ensuring work is integrated, creative, and measurable, while ensuring that work is delivered with excellent
- Guide and drive strategies, casting recommendations, and contract negotiations led by the broader team
- Mentor and manage junior staff, fostering a culture of accountability, growth, and operational excellence.
- Anticipate client and market needs, proactively developing new solutions and opportunities
- Contribute to new business efforts, leading creator strategy and presenting to prospective clients
- Track, measure, and analyze performance across programs to deliver insights and push innovation
Qualifications- 6-8 years of experience in influencer/creator marketing, social strategy, or related field
- Proven ability to lead large-scale creator campaigns for major consumer brands
- Strong understanding of creator ecosystems, cultural trends, and platform dynamics
- Excellent client management, communication, and presentation skills
- Skilled in contract negotiations, budget oversight, and campaign reporting
- Experience leading and mentoring teams, with a collaborative and solutions-oriented mindset
- Ability to connect big-picture strategy with detailed execution
- Bachelor's Degree from an accredited university or equivalent professional experience
Compensation + BenefitsWe value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:
- Health Care (Medical, Dental, Vision)
- Paid Time Off and Company Paid Holidays
- Summer Fridays
- 401K Retirement Plan with Company Match
- Lifestyle Spending Account
- Paid Parental Leave
- Commuter Benefits
- New Business Referral Bonus
- Employee Referral Bonus
The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $107,000 - $140,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.
