Director Creative Content Marketing

BluZinc

• $120K — $150K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-10+ years in senior creative/content leadership roles in eLearning or digital media
  • Experience scaling organizations within $20MM-$60MM revenue range
  • Proven success in designing effective creative campaigns
  • Expertise in producing impactful live events
  • Hands-on experience in video and social storytelling

Responsibilities

  • Lead creative strategy across various media formats
  • Ensure consistent, high-quality content delivery
  • Direct and motivate a creative team and external partners
  • Collaborate with other teams to meet business goals
  • Innovate new content formats that enhance engagement
  • Use analytics to refine storytelling effectiveness

Benefits

  • Opportunity to directly partner with a visionary Founder
  • Influence the future of eLearning and live events
  • Visibility and impact on a high-growth business
  • Performance bonuses available
Full Job Description
Job Description
Austin based Creative Director / Head of Marketing, Advertising, Communications Content job opening for Customer Acquisition and Retention.

The Role

You will be the architect of a bold, innovative creative vision across eLearning, online courses, digital community, and live events. Working directly with the Founder, you'll translate big ideas into compelling content, oversee a team of creatives, and ensure storytelling drives engagement, learning outcomes, and revenue growth.

Key Responsibilities

Lead the end-to-end creative strategy across online courses, coaching programs, digital communities, live events, and multi-channel media.

Ensure content excellence and consistency across formats: newsletters, podcasts, YouTube (deep in YT, short and long form and video in general), Instagram, TikTok, and long-form educational assets.

Direct and inspire a team of designers, editors, writers, and producers; recruit and manage external agency and freelance partners.

Collaborate with Growth, Marketing, and Product teams to align creative output with funnel conversion and business KPIs.

Pioneer new content formats that blend education and entertainment, increasing audience loyalty and lifetime customer value.

Measure impact: use analytics and learner engagement data to continuously improve storytelling and training effectiveness.

BluZinc A-Player Criteria

We are only considering A-Players who:

Have 5-10+ years in senior creative/content leadership roles within eLearning, online education, digital coaching, media, or training companies - with subscription and membership models for high ticket CLVT.

Demonstrated spotlight achievements, such as:

Scaling through or within the $20MM-$60MM revenue range growth curve, for an online courses, media brand or eLearning content platform from thousands to millions in audience or revenue.

Designing creative campaigns that doubled learner engagement or subscriber growth.

Producing world-class live event experiences (in-person and virtual) that boosted brand impact and sales.

Proven track record of growing content-driven revenue (e.g., course sales, memberships, subscriptions).

Hands-on experience across video, social storytelling, digital campaigns, and community-driven content.

Commercially minded-understands how creative decisions drive customer acquisition and monetisation.

Cultural alignment: thrives in a fast-growth, founder-led environment, entrepreneurial, resilient, innovative.

Why Join?

Partner directly with a visionary Founder who has built one of the fastest-growing communities in the entrepreneurial space.

Shape the future of eLearning and live event experiences for a highly engaged, global audience.

High visibility and high impact-your creative leadership will be central to scaling a 7-8 figure business to the next level.

Competitive salary with performance bonus.

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