Microsoft

Director, Copilot Growth Strategy

Microsoft$130K — $251K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in a relevant field AND 6+ years experience.
  • Preferred Master's Degree with 8+ years in marketing or sales OR Bachelor's Degree with 12+ years experience.
  • Experience with SaaS, cloud services, AI, or productivity software.
  • Experience in partner ecosystems, channel programs, or indirect sales motions.
  • Familiarity with Microsoft 365, Microsoft Copilot, or AI-powered business solutions.
  • Proven ability to develop marketing programs for customer acquisition and engagement.
  • Strong analytical, project management, and communication skills.

Responsibilities

  • Define the GTM strategy for Copilot acquisition and adoption.
  • Identify growth opportunities and recommend investments based on insights.
  • Partner with teams to translate business priorities into programs.
  • Support the launch and execution of new Copilot offers and programs.
  • Manage cross-functional initiatives to achieve growth objectives.
  • Design and optimize pilot programs and customer journeys.
  • Leverage insights to measure impact and improve go-to-market strategies.

Benefits

  • Health, dental, and vision insurance.
  • Retirement savings plan options.
  • Generous paid time off and parental leave.
  • Career development programs and resources.
  • Access to employee wellness programs.
Full Job Description
Responsibilities

  • Define the GTM strategy for Copilot acquisition, trial, and adoption within SME&C
  • Identify growth opportunities and recommend investments based on customer, partner, and market insights
  • Partner with Product Marketing, Business Planning, and Engineering teams to translate business priorities and product investments into scalable customer and partner programs.
  • Support the launch and execution of new Copilot offers, products, and growth programs across SME&C customer and partner channels.
  • Manage cross-functional initiatives across Product Marketing, Engineering, Sales, Analytics, Operations, and Partner teams to deliver key growth objectives.
  • Design, execute, and optimize pilot programs, experimentation efforts, and customer journeys that improve engagement and business performance.
  • Leverage customer, partner, and business insights to identify growth opportunities, measure impact, and recommend improvements to go-to-market programs.
  • Deliver executive-ready business reviews, performance insights, and best practices to help scale successful programs across regions, partners, and customer segments.
  • Embody our Culture & Values.


Qualifications

Required/minimum qualifications

  • Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.


Additional or preferred qualifications
  • Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience.
  • Experience with SaaS, cloud services, AI, or productivity software.
  • Experience working with partner ecosystems, channel programs, or indirect sales motions.
  • Familiarity with Microsoft 365, Microsoft Copilot, or AI-powered business solutions.
  • Experience developing and executing marketing programs that drive customer acquisition, engagement, or adoption.
  • Strong analytical, project management, and communication skills.
  • Ability to work effectively in ambiguous environments and manage multiple priorities simultaneously.


Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ

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