Charles Schwab

Director - Content Marketing (PL)

Charles Schwab • $120K — $150K *
Austin, TX 78745In-Person
Media
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 7+ years in content creation or media production
  • 5+ years managing a content team
  • 5+ years in content strategy at a brand or agency
  • Experience with social media strategy
  • Expertise in YouTube and TikTok ecosystems
  • Strong storytelling and editorial judgment
  • Technical knowledge of CMS and digital analytics

Responsibilities

  • Define long-term strategy for YouTube and TikTok channels
  • Oversee creation of multimedia investor education content
  • Lead and inspire a creative team to deliver high-quality content
  • Foster a culture of excellence and collaboration
  • Set creative standards across all formats and platforms
  • Collaborate on social media planning with Corporate Affairs
  • Analyze content performance and optimize future publishing
  • Manage content library and ensure compliance across channels

Benefits

  • Bonus or incentive opportunities available
  • Dynamic work environment focused on innovation
  • Opportunity to lead and shape a new channel
  • Access to ongoing professional development
  • Work with cross-functional teams in a collaborative setting
Full Job Description
We're seeking a Director of Content & Social Marketing to set the vision, strategy, and creative direction for Schwab's presence on the social and video-sharing platforms shaping how investors learn today. In this role, you’ll both steward an industry-leading YouTube channel and build a new TikTok channel from the ground up — defining the editorial point of view, quality bar, and content franchises from day one.

Within our Insights & Education Content organization, you'll be accountable for the long-term strategy of these platforms—along with the Insights & Education site—and the multi-format content that powers them, including video, online courses, social, and other emerging formats. You'll lead and grow a team of talented content producers, setting creative standards and providing nurturing feedback and development opportunities.

Responsibilities include:

  • Define the vision and long-term strategy for our company-owned YouTube and TikTok channels, including the editorial calendar, content franchises, and formats that will grow audience and engagement.
  • Oversee the creation of investor education and market commentary content across video, editorial, social, online courses, and other multimedia assets.
  • Lead and inspire a world-class creative team of producers, editors, and content creators to deliver best-in-class education and market commentary.
  • Foster a culture of creative excellence, collaboration, and client advocacy.
  • Set and uphold creative standards by bringing a clear point of view on what "great" looks like across every format and platform.
  • Partner across the marketing ecosystem, working closely with Corporate Affairs on social media planning and community management, and Corporate Marketing on paid media and influencer partnerships.
  • Own content performance and analytics, using data to measure impact, optimize what we publish, and inform what we create next.
  • Manage our library of content and lead media governance, ensuring audit controls, compliance requirements, and documentation are in place across channels, markets, and partners.
What you have

To ensure that we fulfill our promise of “challenging the status quo,” this role has specific qualifications that successful candidates should have:

Required Qualifications

  • 7+ years of experience in content creation, creative leadership, media production, or related fields.
  • 5+ years of experience managing and developing a team of content creators and editors.
  • 5+ years of experience developing content strategy at a brand, media company, or agency.
  • Experience managing social media strategy and/or editorial planning at a brand level.
  • Exceptional storytelling, messaging, and editorial judgment, with the ability to shape narratives across multiple channels and audiences.
  • Expert-level knowledge of social media and video-sharing platforms — in particular YouTube and TikTok. You should understand each platform's ecosystem, culture, and unique qualities, and serve as the firm's subject-matter expert on these platforms.
  • Knowledge of how to design content for modern discovery, including SEO, AEO, and generative search experiences.
  • Strong executive presence and ability to influence senior stakeholders and cross-functional partners.
  • A strong portfolio of video and social content that drove viewers and engagement while achieving measurable business results.
  • Exceptional project management, process design, and organizational skills.
  • Technical proficiency and working knowledge of key Martech systems, including Content Management Systems (CMS), SEO platforms, digital analytics, marketing automation, social listening, and audience analytics tools.
  • Analytical mindset with the ability to connect content efforts to measurable business impact.
  • Experience working with agencies and managing external partners.

Preferred Qualifications

  • A keen understanding of personal finance, investing, and trading (e.g., options and futures). Alternatively, experience with highly technical or a diverse range of industries.
  • Series 7 and 24 licenses

In addition to the salary range, this role is also eligible for bonus or incentive opportunities.

About Charles Schwab

Charles Schwab is a financial services company that provides a full range of securities, brokerage, banking, money management, financial advisory, investor, and retirement plan services. It operates in four main divisions; investing, wealth management, banking, and trading. Charles Schwab provides a full-service brokerage platform that serves individual investors who invest on their own or through a workplace-sponsored retirement or equity plan, as well as banking through Schwab Bank. The firm was founded in 1973 and is headquartered in San Francisco, California.

Charles Schwab Careers

Join the vibrant team at Charles Schwab, a leader in global finance, where your career is propelled by innovation, leadership, and a commitment to diversity and professional growth. At Charles Schwab, we offer more than just job opportunities; we provide a platform for you to make a significant impact on the industry and our clients' lives.

Work You’ll Do

At Charles Schwab, we are dedicated to helping our clients manage their financial futures. Being part of our team means you'll work alongside some of the most skilled professionals in the financial services industry. Our culture thrives on teamwork, integrity, and relentless dedication to our clients. Whether you're looking for a position in financial consulting, technology, or administrative support, Charles Schwab offers a dynamic work environment where your skills will be honed and your achievements recognized.

Innovate and Lead

Embrace the opportunity to lead through innovation. Charles Schwab’s commitment to technology and innovation is fundamental to our service delivery. By joining our team, you will be at the forefront of developing new solutions that redefine the future of finance. Your leadership can guide significant projects that impact our company and the industry.

Grow Your Career

Charles Schwab believes in fostering the growth of its employees. Whether through professional development programs, diversity training, or leadership workshops, we ensure that our team members receive the support and training they need to advance their careers. With a variety of career paths available, your job at Schwab can evolve with your interests and expertise.

Internship and Employment Opportunities

Start your professional journey with Charles Schwab through our internship programs or full-time employment opportunities. We seek individuals who are passionate, curious, and ready to drive change. A career at Schwab is not just about having a job; it's about building a lasting relationship with a company that values your potential.

Benefits and Culture

Charles Schwab is renowned for its employee-friendly culture. We offer a comprehensive benefits package that supports the health, financial stability, and work-life balance of our team members. From competitive salaries and bonuses to health insurance and retirement plans, Schwab ensures that your career is as rewarding as it is enriching.

Networking and Professional Development

Expand your professional network and enhance your skills through our various networking events, mentorship programs, and training sessions. At Charles Schwab, we believe in leveraging collective expertise to foster learning and innovation. Engage with leaders, gain insights from experienced professionals, and build relationships that will aid your career trajectory.

Join Our Team

Explore the numerous career paths available at Charles Schwab and discover how your talents can be utilized to their fullest potential. Search open positions that match your skills and interests. We are continuously hiring across various disciplines and look forward to adding innovative, driven individuals to our team.

Stay Connected

Keep up to date with the latest from Charles Schwab Careers by subscribing to our job alert emails. Tailor your subscription to receive updates that align with your career preferences and be the first to know about new openings, company news, and professional tips.

Explore Charles Schwab Jobs

Ready to take the next step in your career? Visit our careers page to review current job openings, submit your resume, and prepare for your interview. At Charles Schwab, your future is waiting. [SEARCH CHARLES SCHWAB JOBS] Join Charles Schwab today and be part of a team that values diversity, innovation, and leadership—where your career can thrive in the exciting world of finance.
Learn more about Charles Schwab
Size
34,200 employees
Market Cap
$151.6 billion
Industry
Finance & Insurance
Net Income
$3.2 billion
Founded
1973
5 Year Trend
+20%
Revenue
$12.1 billion
NASDAQ
SCHW
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Charles Schwab

More Media Jobs

Find similar Director - Content Marketing (PL) jobs:

NationwideAustin, TX