Job DescriptionThis role is based at our corporate office in McLean, VA
This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Director, Communications Planning, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Global Marketing team reporting to the Senior Director, Content Marketing, you will play a pivotal role in fueling Hilton's growth by maximizing marketing's contribution to enterprise performance. As caretakers of Hilton's iconic brand, our team ensures every customer touchpoint reflects our promise of exceptional hospitality. Our work spans the full customer journey-from awareness to conversion to loyalty-and is anchored in creating meaningful, lasting connections with travelers around the world. Through bold campaigns, breakthrough digital strategies, and innovative technologies, we inspire customers, drive them to Hilton's digital storefronts, and convert them into engaged Hilton Honors members.
What you'll do during a typical day:- Own and improve the strategic implementation of campaigns, initiatives, and always-on programs across the ecosystem through communication planning across the year
- Develop deep consumer understanding to shape upstream how, where, and when our ideas can be applied to the greatest effect
- Understand the possibilities inherent in different channels, media, and platforms - and having the skill to exploit these
- Develop customer journeys and ecosystem mapping across all key campaigns and initiatives
- Work closely with key stakeholders of other disciplines, and training and upskilling the team in comms planning
- Collaborate with Hilton's creative team and agency partners to show how they can amplify their ideas in different channels and platforms - so that they make the ideas live longer in the mind than the media plan
- Foster strong relationships across creative and media teams, acting as another crucial bridge
How you'll collaborate with others:- Work closely with Global Media, Creative, Brand Strategy, Loyalty, CRM, and PR teams
- Translate strategy into communication frameworks
- Partner cross-functionally within a highly matrixed organization
- Ensure campaigns and initiatives align with consumer needs and enterprise business outcomes
Projects you'll take ownership of:- Develop comprehensive communications plans and message frameworks against key campaigns and initiatives
- Develop the overarching go-to-market calendar that spans all campaigns, initiatives, and always-on programs
- Create communications planning tools, templates, and frameworks for teams and partners to work too
- Lead and develop a communications planning team
What It Takes to Make the StayYou have these minimum qualifications:- Ten (10) years of professional experience
- Eight (8) years of campaign communications planning
- Five (5) years of experience in cross-channel marketing, content marketing, or related roles
- Three (3) years of experience managing teams and partnering cross-functionally
- Experience leveraging and understanding of modern, customer-centric marketing, including media, creative, content, and campaign strategy
It would be useful if you have:- Experience in an agency environment leading communications planning for large, globally relevant brands
- Experience in hospitality, travel, consumer services, or related industries within large, global consumer brands
- Deep understanding of customer journeys and different channels, media, and platforms
- Proven experience to develop talent and build teams
