Director, Communications (Executive Social Media)

Walmart Canada

$110K — $220K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Communications, Public Relations, Business or related field.
  • 5-7 years' experience in public relations or communications; 7 years' experience can substitute for educational requirement.
  • 2 years' supervisory experience or leading cross-functional teams.
  • Significant experience in building social media strategy for high-profile leaders.
  • Deep understanding of major social platforms and audience expectations.
  • Exceptional writing skills to capture an executive's voice.
  • Experience in developing podcasts or recurring audio/video content.

Responsibilities

  • Lead the development of the CEO's social media strategy and presence.
  • Create engaging social content that simplifies complex topics.
  • Oversee all aspects of the CEO's podcast, including strategy and guest management.
  • Coordinate executive voices and communications strategies across the organization.
  • Leverage insights and trends to enhance social strategies.
  • Prepare executive communications materials, including briefings and scripts.
  • Utilize analytics to inform and improve social media performance.

Benefits

  • Medical, vision, and dental coverage.
  • 401(k) and stock purchase options.
  • Company-paid life insurance.
  • Generous paid time off including parental and family care leave.
  • Short-term and long-term disability benefits.
  • Education benefits covering tuition and fees for various programs.
  • Company discounts and Military Leave Pay.
Full Job Description
Position Summary...

What you'll do...
Are you a social media strategist and storyteller who knows how to build an authentic executive voice and turn business priorities into content people want to engage with? If so, we invite you to consider joining Walmart as Director, Executive Communications & Social Media.
In this role, you'll shape and amplify the voice of Walmart's President and CEO across social and owned platforms, manage the CEO's social channels and podcast, and partner across Communications to coordinate executive voices-ensuring we deliver the right message, through the right leader, on the right platform, at the right moment.

How you will make an impact...
  • Lead CEO social strategy: Develop and manage the CEO's social presence across platforms, building an authentic voice that advances Walmart's priorities and reputation.
  • Create social first content: Develop compelling posts, video and other content that makes complex topics accessible, relevant and human.
  • Manage the CEO's podcast: Manage editorial strategy, guest development, production, distribution and promotion.
  • Shape executive social strategy: Partner across Communications to coordinate executive voices and enterprise moments.
  • Use insights and trends: Apply analytics, cultural trends and platform developments to continually strengthen strategy.
  • Support CEO communications: Develop briefings, scripts, talking points and other executive content.


What you'll bring...
  • Significant experience building social media strategy and executive presence for a CEO, senior executive or other high-profile leader.
  • Deep understanding of major social platforms, audience expectations and emerging content formats.
  • Exceptional writing and editorial skills, with the ability to capture and adapt an executive's voice across formats.
  • Experience developing podcasts or recurring audio/video content.
  • Strong strategic judgment, executive presence and discretion.
  • Experience using analytics and audience insights to improve performance.
  • Ability to connect content to broader communications priorities and influence across a complex organization.
  • Ability to thrive in a fast-moving environment; travel up to 10%


At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $110,000.00 - $220,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

- Stock








Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Communications, Public Relations, Business, or related field and 5 years' experience in public relations, communications, or relevant area OR 7 years' experience in public relations, communications, or relevant area.
2 years' supervisory experience or experience leading cross-functional teams.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

experience working as a staff member of a government official, Master's degree in Journalism, Communications, Public Relations, or related field, Working in a global environment

Primary Location...

806 Excellence Dr, Bentonville, AR 72716, United States of America

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