Red Bull

Director, Category Convenience

Red Bull • $120K — $150K *
Chicago, IL 60629In-Person
Food & Beverages
8 - 10 years of experience
2 weeks ago
Job Overview by Ladders

Qualifications

  • Minimum 10 years in Sales/Category Management within CPG/Beverage
  • Proven leadership and team management skills
  • Independent project management experience
  • Effective delegation of high-volume projects
  • Strong analytical and communication abilities
  • Experience with syndicated and shopper data
  • Proficient in Microsoft Office and plan-o-gram software

Responsibilities

  • Integrate shopper and category insights into actionable plans
  • Implement industry-leading category management tools for customer accounts
  • Lead space planning strategy to ensure fair share representation
  • Oversee data interpretation and generate insights and reports
  • Develop and coach team members for career growth
  • Collaborate with Sales teams for business planning
  • Build relationships with stakeholders to influence retail decisions
  • Lead custom projects with HQ Shopper Insights Team

Benefits

  • Travel 30-40%
  • Permanent position
  • Eligible for benefits
Full Job Description
The Director of Category is responsible for designing and managing Red Bull's Category Business Plan across all insight's functions within their assigned customers to improve the company's selling proposition and deliver sustainable and impactful category-based sales initiatives. The end-goal is to provide their customer accounts with cutting-edge analysis and insights that lead to best-in-class promotion, distribution, and merchandising. The Director of Category will directly manage a team of Category Development Managers and Category Analyst(s) supporting various divisions and insights responsibilities for their account(s).

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • CATEGORY EXPERTISE
    Using multiple sources of research, this individual will integrate shopper and category insights into actionable plans that carry Red Bull's category initiatives forward
    Implement industry-leading category management tools and processes for their customer accounts
    Lead and influence their customer accounts' space planning strategy to ensure fair share representation of category & brand space
    Leads their team and oversees the function of interpreting data, concluding, and developing insights and presentations including the generation of reports utilizing various data sources like IRI, shopper data, market demographic data, customer point-of-sale, loyalty data, to help support overall business goals at their customer accounts
  • LEADERSHIP & TEAM DEVELOPMENT
    Manage a team of category managers and analysts and ensure career development and growth for each employee
    Coach, educate, and motivate direct reports for increased productivity
    Through frequent communication and increased workflow definition, the DCD will provide the team with resources and counsel as needed and will continue to support the developmental needs of a highly motivated group
    Coach team to deliver on a high volume of internal and external demands
    Lead team to develop thought-leading initiatives and insights that impact their customer account's strategy
  • STRATEGIC PARTNERSHIPS & PLANNING
    Provide thought leadership in direct partnership with Sales teams during Business Planning, establishing a continuous cycle for planning, discovery, analysis, development, and sharing best-in-class Insights to drive Red Bull's growth opportunities at their customers
    Identify key management level stakeholders within their customer accounts and establish strong relationships through consistent Insights led conversations, influencing mutually beneficial decisions at retail
    Facilitate the customer business planning process by integrating with overall strategic business goals
    Develop an integrated picture of success based on In-Store leadership principles and prioritized Category growth solutions and activations, ensuring Red Bull's portfolio visibility and presence at point of purchase exceeds market share and perfect store ambitions are realized
  • CROSS FUNCTIONAL PARTNERSHIP
    Lead custom projects in collaboration with HQ Shopper Insights Team, to inform the development of effective Category and In-store solutions at the key Energy locations in store (Main Aisle/Path to Purchase, Front End, along with secondary & permanent displays)
    Drive the measures of success of in-store activations and marketing strategies impacting category & brand growth plans with their customers, based on shopper and customer insights
    Actively contribute to a wide variety of HQ Cross-Functional Teams within RBNA to ensure Insight's representation and their customer account's 'voice


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • Minimum 10 years of experience in Sales/Category Management, within CPG/Beverage
  • Proven leadership skills and the ability to coach and managed a team
  • Comfort working independently; a demonstrated track record in project management
  • Efficient management and proper delegation - up, down and out - of high-volume projects
  • Proven analytical and communication skills, including verbal, written & presentation
  • Proven teaching/coaching skills, driving analytical thinking, selling, and influencing skills
  • Exceptional ability to manage multiple priorities and navigate through competing demands
  • Extensive knowledge of syndicated data (Nielsen, Circana, and/or Spectra) and shopper data (Numerator or retailer loyalty data)
  • Proficient in Microsoft Office, especially Excel & PPT and familiar with Plan-o-gram software, such as JDA Intactix
  • Innovative, analytical, solution-oriented mindset with problem solving and strategic thinking skills to evaluate and provide actionable insights
  • Ability to drive initiatives and develop strong working relationships with both the internal sales team and customer accounts
  • Bachelor's degree or equivalent work experience
  • Must be fluent in English, additional language skills an advantage
  • Travel 30-40%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

ChicagoIllinois, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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