ON Semiconductor

Director, Business Development - Strategic Segments

ON Semiconductor • $130K — $180K *
San Jose, CA 95123In-Person
Business Services
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • BS in Electrical Engineering or related field (MS/MBA a plus)
  • 10+ years in product marketing, business development, or strategic marketing in semiconductors
  • Deep market knowledge across 2+ segments such as automotive, industrial, AI/data center, energy, or robotics
  • Proven track record in GTM strategy and business development
  • Strong technical acumen in power management, sensing, signal chain, or edge computing
  • Expert communication skills for influencing executives and stakeholders
  • Experience in strategic partnerships and industry consortia

Responsibilities

  • Discover customer system-level needs through market insights
  • Own and translate segment-level GTM narrative and value propositions
  • Influence corporate strategy to embed system-level thinking
  • Conduct market research and deliver insights for business plans
  • Lead business development with OEMs and strategic customers
  • Negotiate business deals and advocate for onsemi solutions
  • Drive participation in industry consortia and manage ecosystem partnerships
  • Create customer-facing system collateral and represent onsemi at events
  • Train field sales on system-level selling and enablement tools
  • Collaborate with business leads and BUs to influence product roadmaps

Benefits

  • Opportunity for travel (up to 30%)
  • Engage in a transformative role within a leading semiconductors company
  • Work closely with senior executives and cross-functional teams
  • Influence corporate strategy in a customer-focused organization
  • Participate in shaping industry standards and partnership dynamics
Full Job Description
Job Description

Director, Business Development - Strategic Segments

Location: San Jose, CA (or Scottsdale, AZ) | Reports to: VP, Strategic Segment Marketing | Travel: Up to 30%

About the Role

We are seeking a business and vertical marketing leader to join our Strategic Segment Marketing team. This leader will deeply discover customer system-level needs - bringing strong insight into markets, applications, and emerging requirements - and translate those insights into onsemi's GTM narrative, business development priorities, ecosystem partnerships, and industry consortia across Automotive, Industrial, AI Data Center, Energy Infrastructure, and Robotics. Deep insight and experience into at least 2 of the markets with a strong understanding of the overall system hardware & software with emphasis on analog and digital ICs is desired.

This role is central to onsemi's transformation into a customer- and system-aware company. You will build and rally ecosystem partners, and collaborate closely with segment business leads, system architects, and product-line BUs (PSG, ASG, ISG) to influence system solutions, shape product roadmaps, and influence corporate strategy.

Responsibilities

System Discovery, Thought Leadership & GTM Strategy
  • Discover and articulate customer system-level needs through deep insight into market dynamics, application architectures, and unmet requirements across all five strategic segments.
  • Own the segment-level GTM narrative - translating system discovery into use cases and value propositions in close collaboration with segment business leads and system architects in the team.
  • Influence corporate strategy and drive onsemi's transformation to a customer- and system-aware company by embedding system-level thinking into GTM plans, positioning, and executive communications.

Business & Market Analysis
  • Conduct market research on TAM/SAM, competitive positioning, and customer needs; deliver quarterly and regional insights. Develop segment business plans with market sizing, opportunity mapping, and benchmarking.

Business Development & Customer Engagement
  • Lead business development with market-maker OEMs and strategic customers - discover system needs first, then advocate onsemi solutions; drive design-ins and design-wins with sales and BUs.
  • Negotiate business deals (pricing, terms, co-development) with customers and partners. Feed customer system requirements back to BUs to directly influence system solutions and product roadmaps.

Ecosystem Partnerships, Consortia & Reference Designs
  • Drive onsemi's participation in industry consortia, standards bodies, and alliances to shape ecosystem direction and position onsemi as a system-level platform leader.
  • Build and rally ecosystem partners (module/design houses, SW/tools vendors, evaluation platforms) around onsemi's segment priorities. Manage 3rd-party reference design partnerships and devise total solutions.

Collateral Development & Field Enablement
  • Create customer-facing system collateral: whitepapers, solution booklets, segment presentations, competitive comparisons. Represent onsemi at tradeshows, seminars, and customer events.
  • Train and enable field sales and FAEs to sell up the value chain to system architects with positioning tools, talk tracks, and technical collateral.

Cross-Functional Collaboration
  • Collaborate closely with segment business leads and system architects within SSM; serve as primary segment interface to BUs (PSG, ASG, ISG) - influencing roadmaps and solution priorities.
  • Partner with corporate marketing, systems engineering, and sales leadership to operationalize segment strategies in account plans, campaigns, and pipeline reviews.


Qualifications

The Candidate
  • Changemaker mindset - driven to influence corporate strategy and accelerate onsemi's evolution into a system- and customer-aware organization.
  • Deep market knowledge across 2+ segments (automotive, industrial, AI/data center, energy, robotics) with strong insight into customer system architectures, applications, and unmet needs.
  • Proven GTM strategy and business development track record - discovering system needs, opening doors, and closing business. Experience rallying ecosystems and driving consortia/industry alliances.
  • Strong technical acumen in power management, sensing, signal chain, and/or edge computing. Experience creating customer-facing collateral and training field teams on system-level selling.
  • Expert communicator; influences executives, BU leaders, and cross-functional stakeholders with data-backed, system-level narratives. Effective in matrixed organizations with a high execution bar.


Qualifications
  • BS in Electrical Engineering or related field (MS/MBA a plus). 10+ years in product marketing, business development, or strategic marketing in semiconductors.
  • Significant experience in strategic partnerships, ecosystem development, and industry consortia. Strong relationship skills with partners, OEM customers, and cross-functional teams.
  • Willingness to travel up to 30% (domestic and international).


About ON Semiconductor

The Farichild Semiconductor founders was called "Traitorous eight". - Robert Noyce (Intel Founder) - Gordon Moore (Intel Founder) - Eugene Kleiner (KPCB Founder) - Jay Last - Victor Grinich - Sheldon Roberts - Julius Blank - Jean Hoerni

ON Semiconductor Careers

Join the dynamic team at ON Semiconductor, a premier global provider of high-performance silicon solutions for energy-efficient electronics. This is an unparalleled opportunity to advance your career with a company at the forefront of technological innovation, environmental sustainability, and progressive employment practices.

Work You’ll Do

At ON Semiconductor, you will be part of a culture that thrives on diversity, innovation, and leadership. Our company is committed to nurturing talent and encouraging growth through comprehensive professional development and diversity training. As a member of our team, you will contribute to projects that shape the future of technology, working alongside over 30,000 dedicated professionals worldwide.

Explore Job Opportunities

Whether you're a seasoned professional looking for your next challenge or a recent graduate eager to put your degree to work, ON Semiconductor offers a range of career paths. Our job opportunities span from engineering to marketing, each position offering a chance to innovate and lead in your field.

Internship Programs

Kickstart your career with an ON Semiconductor internship. Our internships provide invaluable hands-on experience, networking opportunities, and insights into our day-to-day operations. You’ll work closely with experienced professionals and gain the skills necessary to excel in the semiconductor industry.

Professional Growth and Benefits

ON Semiconductor is deeply invested in the professional growth of its employees. We offer robust training programs, leadership development opportunities, and a supportive network to help you reach your career goals. Our benefits package is designed to support the diverse needs of our workforce, including health, wellness, and continuous learning.

Join Our Team

We are hiring! Search open positions that match your skills and interests on our Careers page. We look for passionate, curious, creative, and solution-driven team players. Prepare your resume, sharpen your interview skills, and get ready to make a significant impact at ON Semiconductor.

Stay Connected

Keep up to date with the latest at ON Semiconductor by reading our Careers Blog. Here, you’ll find career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at ON Semiconductor. Join ON Semiconductor today and be part of a team that values innovation, leadership, and a commitment to diversity and professional growth. Explore how you can contribute to our mission of creating a smarter, greener, more connected world.
Learn more about ON Semiconductor
Size
30,000 employees
Market Cap
$26.4 billion
Industry
Manufacturing & Automotive
Net Income
$234.2 million
Founded
1999
5 Year Trend
+11.5%
Revenue
$5.2 billion
NASDAQ
ON
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at ON Semiconductor

More Business Services Jobs

Find similar Director, Business Development - Strategic Segments jobs:

NationwideSan Jose, CA