Director, Business Development, Media Effectiveness

Kantar$140K — $165K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of quota-carrying sales experience in analytics and media solutions.
  • Proven success in selling complex media solutions with a hunting mentality.
  • Knowledge of media or agency operations and strategic decision makers.
  • Ability to communicate complex concepts clearly and effectively.
  • Strong commercial competence and excellent negotiation skills.
  • Self-motivated with a track record of driving change and transformation.
  • Demonstrated collaboration across diverse portfolios.
  • In-depth understanding of Cross Media analysis and Advertising Effectiveness Measurement.

Responsibilities

  • Identify new business opportunities through networking and market research analysis.
  • Maintain sales pipeline and provide regular revenue forecasts and activity reports.
  • Lead the RFP and proposal development process with collaboration from internal teams.
  • Serve as a primary client contact, ensuring high customer satisfaction and effective presentations.
  • Strategically think about expanding existing client relationships with innovative solutions.
  • Monitor the digital landscape to stay ahead of measurement needs and differentiation.
  • Understand product applications within client workflows and manage financial negotiations.

Benefits

  • Market-competitive reward principles that link performance to career progression.
  • Supportive working environment emphasizing mental health and well-being.
  • Commitment to diversity and creating an inclusive workplace.
Full Job Description

Job Details

Why this job is important

This role is responsible for generating sales revenue and identifying prospective client business needs across Media Effectiveness solutions to new and existing Media or Agency clients that enhances coverage of our growth targets through consultative selling and negotiating. A successful candidate will need to be equal parts technical, product, media, client & program leadership savvy 6 and have experience leading media/ data relationships, results focused with a passion for developing positive relationships with clients and a firm understanding of the Digital Market Research space.

What youll be doing

  • Identifies new business opportunities using personally established network, existing knowledge of the market research landscape, and conducting analysis of marketplace data; Responsible for all aspects of the sales process, from prospecting to qualification to closing
  • Maintains sales pipeline, forecasts revenues, and provides regular activity reports to management; uses internal systems (Salesforce, Maconomy, etc) to track sales activity
  • Leads RFP and proposal development process, including collaborating with internal teams, coordinating client timelines, developing pitch and proposal collateral that resonates and tells a differentiated story
  • Plays a lead client-facing role from initial outreach through final proposal presentation; Conducts client meetings to build and maintain high levels of customer satisfaction across all products; Present complex sales presentations to senior level players in the industry with ease
  • Think strategically how we can grow existing clients with new solutions or unique ways to answer the clients questions
  • Stay ahead of the evolving digital landscape and how changes will impact measurement needs, and reports back to the organization on points of differentiation
  • Develop a deep understanding of how our products and solutions fulfills client needs and fit into their planning, management, and decision workflows
  • Understands financial implications (gross margin, job profit, operating profit, forecasting, pipeline management) and negotiate pricing with a client/decision maker directly

The skills and experience needed

  • 8+ years of quota-carrying sales experience in analytics, insights, and media solutions; selling to marketing decision makers
  • A hunting mentality with experience selling complex media solutions while consistently hitting goals/quotas
  • Media or Agency knowledge 6 know how publishers or agencies work, how their business operates day to day for their clients and who the strategic decision makers are.
  • Demonstrated ability to translate sophisticated concepts into concise, insightful messaging
  • Excellent commercial competence, presentation, and communication skills (verbal and written) with strong interpersonal and negotiation skills
  • Highly motivated, self-starter, driver of change and transformation
  • Shown cross portfolio collaboration
  • Strong understanding of Cross Media analysis, Advertising Effectiveness Measurement, Media effectiveness analysis, Copy Testing, Ad Sales targeting, Advanced Analytics and Brand Equity analysis.
  • Deep knowledge of the media planning ecosystem, including digital marketing, mobile, programmatic and social media

The salary range for this role is $140,000 - $165,000/year, plus variable component. Your final base salary will be determined based on several factors, which may include but are not limited to location, work experience, skills, knowledge, education, and/or certifications.

Location

New York, World Trade CenterUnited States of America

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitivea0and alsoa0to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career thats out of the ordinary and join us.a0

a0

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health anda0well beinga0is taken into consideration.a0

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We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.a0

About Kantar

Kantar is a data, insights and consulting company. It is the world's largest market research company, with offices in 100 countries. Kantar's services include brand research, advertising effectiveness, media research, and public opinion polls. The company was founded in 1992 as the Market Research, Consultancy and Investment Group and was renamed Kantar in 2008. Kantar is part of WPP, a British multinational advertising and public relations company. In 2019, Kantar was sold to Bain Capital for $4 billion.
Learn more about Kantar
Size
30,000 employees
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