Location: Santa Clara, CATotal Compensation: $180,000-$300,000 Role Overview
The Director, Brand Strategy will lead the evolution and stewardship of the company's strategic brand narrative. This role sits at the intersection of executive positioning, market perception, and long-term brand architecture.
This is a high-impact, hands-on strategic role responsible for elevating narrative clarity, strengthening executive messaging, shaping external brand perception, and ensuring governance across all brand touchpoints.
This role reports to the VP of Marketing and works closely with Product, and GTM leadership.
What This Role Owns
Narrative & Positioning- Help evolve the company's master brand narrative in the rapidly shifting AI and fintech landscape
- Steward long-term evolution of the Human AI positioning
- Develop frameworks and templates that empower the broader marketing team to create on-brand content at scale
- Ensure consistency of brand message across product marketing, demand gen, events, and PR
- Conduct ongoing share of voice analysis-tracking how competitors position, message, and evolve
- Build deep expertise in the credit union industry-understanding member needs, operational pain points, regulatory environment, and cultural values
- Monitor industry trends, emerging narratives, and cultural shifts that impact how we position
Executive Messaging & Thought Leadership- Partner closely with executive team on:
- Keynotes
- All-hands messaging
- External speaking engagements
- Industry commentary
- Public Relations & External Influence
- Own PR strategy and agency management
- Define story angles, press priorities, and announcement sequencing
- Measure share of voice and narrative penetration
Brand Governance- Establish and maintain brand guardrails
- Define messaging frameworks used by PMM, Demand, and Field teams
- Educate and enable internal teams (Sales, Customer Success, Product) to be effective brand ambassadors
- Own brand's visual identity in partnership with Principal Designer
- Protect conceptual and visual integrity of strategic brand pillars
Measurement & Brand Performance Accountability- Define and track brand health metrics (share of voice, customer surveys, brand visibility across earned and owned channels)
- Partner with RevOps and Demand Gen to connect brand initiatives to pipeline influence and revenue contribution
- Track executive share of voice, sentiment, and engagement across key industry platforms
- Conduct competitive narrative audits to assess differentiation over time
Creative Direction & Asset Production Ownership- Own creative direction for major brand moments (product launches, events, rebrands, campaign themes) across video, graphic and experiential elements
- Partner closely with the Principal Designer to ensure visual identity aligns with narrative evolution
- Oversee end-to-end creative production workflows-from brief to final delivery
- Maintain quality standards across internal and agency-produced assets
- Manage external creative partners where applicable
- Ensure timelines, budgets, and output quality meet enterprise standards
Ideal Profile- 8+ years in brand strategy, narrative architecture, or executive communications
- Experience in B2B SaaS or enterprise tech positioning
- Strong executive presence and creative writing capability
- Ability to operate both conceptually and hands-on
- Comfortable partnering closely with executive-level stakeholders
- Structured thinker with strong governance discipline
Why This Role Matters NowAs the company scales, brand maturity must evolve from execution excellence to narrative precision and executive influence. This role ensures the company's strategic voice remains differentiated, cohesive, and market-leading. This isn't a logo-and-colors role. This is strategic brand leadership at the intersection of positioning, messaging, competitive intelligence, and go-to-market execution.
