About the Role:We're looking for a Director of Brand Marketing to be the owner and guardian of our brand - how it looks, sounds, and shows up everywhere from a company deck to a 30 second commercial to a piece of swag. This person will lead a full brand refresh, bringing coherence to our logo, visual identity, messaging, and tone across every touchpoint in the company, and then hold that line going forward.
This is a hybrid brand-marketing and brand-creative role. You'll set strategy and messaging pillars, manage our in-house creative team and outside agencies to bring campaigns to life, and take direct ownership of anything that requires a message - including commercials and other brand advertising. You'll also set the brand mandate for how we show up in social and organic channels, working closely with the team that runs day-to-day social execution.
What You'll Do:- Lead a company-wide brand refresh - logo, visual identity, messaging, and tone - ensuring consistency across the company deck, website, product, swag, and every other touchpoint
- Own brand messaging and craft the core messaging pillars, and be able to clearly articulate and defend them internally and externally
- Take direct ownership of commercials and other brand advertising campaigns, from concept through production
- Set and maintain brand guidelines, and mandate how the brand shows up across social and organic channels (partnering closely with the social team on execution)
- Manage the in-house creative team and asset production, and manage relationships with outside creative and production agencies
- Partner cross-functionally with product, comms, and executive stakeholders to keep brand and messaging aligned company-wide
- Build the foundation for scaling brand marketing as the team and company grow
What You'll Bring:- 8+ years of brand marketing experience, spanning both agency (account side) and in-house brand marketing at a consumer-facing company
- Experience at a recognizable, culturally relevant consumer brand or platform
- Brand marketing experience managing external brand advertising campaigns
- Experience working with digital media creators
- Experience working with all social platforms on organic and paid campaigns
- Proven ability to manage and direct commercial/brand advertising production, including working with agencies and production partners
- Experience managing an in-house creative team and/or creative asset production
- Excellent communication and messaging instincts - able to set and evangelize brand guidelines across an organization
- A builder's mindset - excited to create brand infrastructure from scratch, not just maintain what exists
Compensation:The anticipated annual base salary range for this role is between $160,000-$240,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.
Benefits:- Competitive salary and generous company equity
- Medical, dental, and vision insurance - 99.99% of premiums covered by Cantina
- 42 days of paid time off, including:
- 15 PTO days
- 10 sick days
- 15 company holidays
- 2 floating holidays
- Generous parental leave & fertility support
- 401(k) retirement savings plan
- Lifestyle spending account - $500/month to use however you'd like
- Complimentary lunch and snacks for in-office employees
- One Medical membership, and more!
