The RoleAngi's marketing program spans nine brands, eight countries, B2C and B2B audiences, and more than a dozen channels. We are looking for a Director of Brand Management to help us tell the right stories to the right people in the right places across the program as a whole. This requires balancing high-level brand consistency with granular audience specificity, so our brands are unmistakably themselves, while our messaging varies based on who we're talking to and what we know about them.
As Director of Brand Management, you'll build a global strategy, with laddered market and audience segmentation strategies. You'll operationalize it in partnership with channel leads, ensuring brand and performance goals are met. You'll define campaign platforms, build out integrated marketing calendars, and write multichannel briefs that bring them to life. You'll partner with the creative team to ensure insights are acted on. And you'll report on results in partnership with the insights team tracking brand health.
This newly created role, reporting to the VP of Brand & Integrated Marketing, needs someone who knows how to build from the ground up, prioritize with discipline, influence without always having direct authority, and effectively deploy AI in a fast-paced, high-volume environment.
What You'll Do- Define high-level brand positioning for homeowners and home service professionals
- Define market- and segment-based strategies that help us communicate effectively with, for example: homeowners in the US versus the Netherlands: homeowners more attitudinally inclined toward convenience versus DIY; large pro businesses versus small ones; etc.
- Partner with channel and creative leads to develop evergreen messaging playbooks and creative testing roadmaps from an audience-first point of view
- Develop campaign platforms that express high-level brand strategy and multichannel briefs that bring them to life, spanning TV, audio, organic social, influencer, brand partnerships, podcasts, PR, executive comms, paid social, CRM, events, and other channels
- Build and own Angi's homeowner and pro integrated marketing calendars, including laddered calendars for specific audience segments, marketing initiatives, and/or product roll-outs, and coordinate crossfunctionally to execute
- Monitor and report on competitor brand positioning and campaigns
- Advocate for currently underused channels and tactics when there is a strategic rationale - for instance, an OOH campaign supported by local performance data, or a multichannel partnership with a sports franchise supported by our segmentation data
- Utilize AI across all of your workflows to achieve higher quality and throughput simultaneously
Who You Are- 6-10 years in brand management, integrated marketing, or brand strategy
- A builder: you've created things from scratch - strategic frameworks, campaign briefs, integrated marketing calendars, messaging playbooks - and made them stick in complex organizations
- A genuine generalist: you understand how TV campaigns work, how CRM performs, what makes social content travel, and how PR fits into a campaign - not just conceptually, but practically
- An influence-without-authority operator: you've owned brand direction in organizations where you didn't control every channel, and people followed because the thinking was worth following
- Evidence-based: your recommendations are grounded in audience research, brand tracking, market data, and channel performance - not instinct alone
- A sharp writer and communicator: your briefs are clear, your thinking is sound, and you're persuasive with both performance- and creative-oriented leadership
- A nimble thinker: you can define the problem, propose multiple solutions, and iterate, quickly and flexibly
- An AI enthusiast: you are an early adopter, rigorous explorer, and high volume user of Claude, ChatGPT, and competing or complementary AI tools
- Experience at large consumer brands, two-sided marketplaces, and/or global brands is a big plus
We value diversityWe know that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value individuals who bring diverse life experiences, educational backgrounds, cultures, and work experiences.
Compensation & Benefits:- The base salary band for this position ranges from $150,000 - $230,000, commensurate with experience and performance. Compensation may vary based on factors such as geographic location.
- This position will be eligible for a competitive year end performance bonus & equity package
- Full medical, dental, vision package to fit your needs
- Flexible vacation policy; work hard and take time when you need it
- Pet discount plans & retirement plan with company match (401K)
- The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world
