Reporting to the Head of Marketing, the Director, Brand & Content is responsible for leading the strategic development and execution of integrated brand, content, communications, and community initiatives for the Ottawa 67's and Ottawa REDBLACKS. This role owns the evolution and stewardship of both brands, ensuring consistency, relevance, and impact.
The Director will lead and develop a multidisciplinary team spanning content, creative, community, and communications, and work cross-functionally to design and implement data-informed strategies that drive revenue growth, particularly ticket sales, and fan engagement. This role is accountable for translating business objectives into cohesive marketing and storytelling strategies that generate demand, strengthen brand affinity, and increase retention across both franchises.
This full-time, contract role has an annual salary range of $93,300 to $119,000, with 100% employer-paid benefits. The final compensation will be determined based on the successful candidate's experience and qualifications. This is a replacement position and offers flexibility to work either fully on-site or in a hybrid arrangement. This contract will run from September 2026 to October 2027.
What you'll do:- Own the development and execution of integrated brand, content, communications, and community strategies for the Ottawa 67's and Ottawa REDBLACKS, aligned to overarching business and revenue objectives.
- Lead the annual marketing planning processes, playing a key role in shaping go-to-market strategies that drive ticket sales, and fan engagement.
- Contribute as a core member of the commercial leadership team, helping to inform and develop business plans, revenue targets, and growth strategies for both franchises.
- Develop and oversee a comprehensive earned media and storytelling strategy that amplifies brand visibility, supports key campaigns, and enhances the organization's presence across traditional and digital channels.
- Define and lead a community engagement strategy that strengthens local connections, builds brand affinity, and expands the fan base for both teams.
- Set the vision and direction for content and storytelling across all platforms, ensuring alignment with brand positioning and optimizing for reach, engagement, and conversion.
- Oversee brand governance across both the REDBLACKS and 67's, defining standards and driving consistency in voice, visuals, and experience across every channel.
- Lead and develop a multidisciplinary team spanning content, creative, and communications, and community fostering a high-performance culture and ensuring alignment to strategic priorities.
- Oversee the creation and execution of integrated, multi-channel campaigns from concept through delivery, that drive measurable business outcomes.
- Define and implement performance measurement frameworks across marketing and content, translating insights and analytics into actionable decisions that optimize outcomes and demonstrate impact on revenue and growth.
- Build and maintain strong cross-functional partnerships across the organization to ensure full alignment between marketing, and commercial functions, enabling the effective delivery of shared revenue, and fan engagement objectives.
- Lead relationships with key external partners, including media, leagues (CFL and OHL), and other stakeholders, ensuring alignment with brand and business priorities.
- Champion innovation by identifying and implementing new strategies, tools, and technologies to enhance fan engagement and drive revenue growth.
- Oversee departmental budgeting and resource allocation, ensuring investments are aligned to strategic priorities and deliver measurable return.
What's needed:- Post-secondary education in marketing, communications, or a related field (or equivalent combination of education and senior-level experience).
- 7+ years of progressive experience within a fast-paced event, entertainment or live production environment, with 3+ years in a marketing leadership role.
- Strong leadership skills with a track record of hiring, developing, and mentoring high-performing teams.
- Proven experience developing and leading integrated brand, content, and communications strategies that drive measurable business outcomes, including revenue growth and audience development.
- Demonstrated success contributing to or influencing commercial strategy, including ticket sales, revenue generation, or similar performance-driven environments.
- Strong expertise in earned, owned, and paid media strategy, with a deep understanding of evolving digital and social media ecosystems.
- Advanced analytical capability with experience using data and insights to inform strategy, optimize performance, and drive decision-making at a leadership level.
- Experience building, managing, and optimizing departmental budgets, with accountability for resource allocation and ROI.
- Bilingualism in English & French is an asset.
